Delta Dental And Social Reality Help Underserved Americans Get Dental Care With Causes On Facebook

April 19, 2011 - PRLog -- DELTA DENTAL AND SOCIAL REALITY HELP UNDERSERVED AMERICANS GET
NEEDED DENTAL CARE WITH CAUSES ON FACEBOOK

Delta Dental Companies Making $1 Donation for Each Cause Join up to $100,000 to Help
Equip America’s Dentists Care Foundation and Missions of Mercy Dental Clinics

Thousands of Americans who are either uninsured or underinsured will be able to get the
dental care they need thanks to the involvement of Delta Dental Companies and Causes on Facebook. In a relationship brokered by social media philanthropy experts Social Reality, Delta Dental is helping Facebook members raise money to purchase mobile equipment for the charity dental clinics of America’s Dentists Care Foundation and America’s Missions of Mercy, which provide care to underserved dental patients in 17 states.

In the 90-day campaign, begun March 25, Delta Dental Companies will donate one dollar for each person who joins the Cause and is matching every dollar donated up to $100,000
(http://apps.facebook.com/causes/592898).

“This donation from Delta Dental will mean that we are able to purchase the equipment
needed to continue providing free dental care to the underserved,” said Bruce Bergstrom,
executive director of the America’s Dentists Care Foundation, which supports the America’s
Missions of Mercy (MOM) events. Since the first MOM events in 2000, dental volunteers have
provided care to more than 100,000 people -- valued at more than $50 million. The MOM
events are organized at the state level, which the charity feels is the most effective way to
deliver care.

“I am so thankful for the treatment given to my mom,” said Facebook campaign fan Jennifer
Schecter in a recent online post. “I will now be able to get her dentures - something she’s
needed for 10+ years. This is definitely an organization I would like to help in the future! Thanks
again!”

“Delta Dental companies have been big supporters of Mission of Mercy events at the state
level, so we’ve seen firsthand the incredible impact this organization is having on the lives of those in need of dental care,” said Chris Pyle, director of public relations and community
benefits. “We are hopeful the Facebook community will embrace this cause and look forward to contributing to the Missions of Mercy on a national level.”

Christopher Miglino, Co-Founder and CEO of Social Reality, said the campaign “lends further credence to the power of Causes on Facebook and to the real-life benefits that can be created through the online partnership of caring people, companies and charities. It’s just amazing that so many people are going to have better oral health thanks to this brilliant approach to fundraising.”

About the America’s Dentists Care Foundation

Headquartered in Wichita, Kansas, The America’s Dentists Care Foundation
(www.adcfmom.org) is a 501(c)3 non-profit organization dedicated to providing and
maintaining all the equipment necessary to put on a “MOM” event. In addition, the
organization provides the methods for organizing the volunteers necessary to treat 2,000
patients over a two-day span and the expertise to organize, set-up, run, and tear-down the
event.

About Delta Dental Plans Association

The not-for-profit Delta Dental Plans Association (www.deltadental.com) based in Oak Brook, Ill., is the leading national network of independent dental service corporations specializing in providing dental benefits programs to more than 54 million Americans in more than 93,000 employee groups throughout the country.

About Social Reality

Social Reality, a leader in social media sponsorship sales and strategy, connecting brands with passionate and influential brand ambassadors. Social Reality represents popular Facebook, Web and mobile applications, with a network that reaches more than 200 million. Social Reality Co-Founders Erin DeRuggiero and Chris Miglino regularly speak at digital & social marketing conferences about the intersection between social media, philanthropy and cause marketing.

The Social Reality sponsorship team has implemented campaigns for AdAge’s top digital
agencies as well as Fortune 500 and 1000 companies, including: Ford, The Coca Cola Company, Kellogg’s, Brown Forman, Bank of America, Proctor & Gamble, Nestle, Purina and General Mills. Through its relationships with social and mobile app developers, Social Reality drives millions of impactful and earned media impressions each month (www.socialreality.com).



Media Contact:
Dharmata Public Relations, Inc.
Beverly Visty-Doman
Office: 310-216-7895
Cell: 213-706-9321
Email: bdoman@dharmata.com