Chrysler Town & Country Helping Nations Road to Literacy

April 29, 2011 - PRLog -- The Chrysler brand is gearing up for its ‘Road to Literacy’ social media campaign to donate 150,000 books to schools all across the country. Chrysler and the Chrysler Town & Country is making a difference to help improve literacy with one test drive at a time with this social media campaign.

The ‘Road to Literacy’ program evolves people through social media, like Facebook,and test drives of the 2011 Chrysler Town & Country minivan at Barry Sanders Supercenter. The Chrysler Brand will donate up to 150,000 books to schools across the country. To participate, consumers can visit the “Road to Literacy” Facebook page at http://apps.facebook.com/road-to-literacy/ and come see us in Stillwater today.

“The Chrysler Brand believes in the importance of educating our young people as they are next generation of leaders, scientists, engineers and designers. Books are a source of education and inspiration and help to introduce children to new countries and ideas in a fun and engaging manner,” said Olivier Francois, President and CEO, Chrysler Brand, Chrysler Group LLC. “We hope that schools across the country will encourage their students and parents to join us in these efforts toward improving literacy and help donate 150,000 books to their school of choice and especially to schools in need.”

To participate, visit the “Road to Literacy” Facebook page at http://apps.facebook.com/road-to-literacy/ and click on the "Donate Books" tab. Each participant will be asked to enter the school they would like to receive the book donation.

Once the school has been selected, consumers can choose a local dealer to complete a test drive of the 2011 Chrysler Town & Country. Once the test drive at Barry Sanders Sueprcenter is complete, the participant will be given a “unique donation dealer code” to be entered on the Facebook site.

Once the code is entered by the participant, five books will be sent to their school of choice and five books will be sent to a school in need. The Chrysler Town & Country Facebook page offers a tracking tool to monitor the book donation progress and see which school is logging the most donations.

This campaign will run through June 1 and any school (pre-school - high school) in the U.S. is eligible and encouraged to join the program. To register for the program, visit the Chrysler Town & Country Facebook page (www.Facebook.com/ChryslerTownandCountry) and click-on the "Donate Books" tab to submit the name of school to receive the book donation and come on over to Barry Sanders Supercenter to test drive the 2011 Chrysler Town & Country.

Come join the fun and get your school books throughout “Road to Literacy” campaign. See you at Barry Sanders Supercenter today for your test drive of the all-new 2011 Chrysler Town & Country. Come see us today at http://barrysanderssupercenter.com.

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Barry Sanders Supercenter is a Stillwater Chrysler, Dodge, Hyundai, and Jeep Dealership located at 4120 West 6 Ave, Stillwater, OK 74074.

We buy and sell quality used cars. Visit http://www.barrysanderssupercenter.com.