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Follow on Google News | Campbell Soup Company And Social Reality Help Feed Hungry AmericansCampbell Soup Company is Donating a Pound of Food for Each Cause Join, up to 1 Million Pounds, to Feeding America in partnership with May’s National Stamp Out Hunger Drive
By: Dharmata Public Relations The Causes campaign, which began April 8, will continue through May 14, the day of the annual Stamp Out Hunger Drive. On that day, Campbell’s and the National Association of Letter Carriers invite households across America to leave nonperishable food items like canned soup, canned vegetables, pasta, rice or cereal by their mailboxes for pick up by letter carriers and distribution to needy families throughout the Feeding America food banking system. Since 1993, American families have donated more than one billion pounds of food to the annual Stamp Out Hunger Drive (www.helpstampouthunger.com) According to the U.S. Department of Agriculture’ “Despite the record breaking success of the Stamp Out Hunger food drive in recent years, the need is greater than ever,” said John Faulkner, Director – Brand Communications with Campbell Soup Company. “By utilizing the Causes application we can efficiently reach individuals who are motivated to encourage their friends to support the Stamp Out Hunger food drive both on-line and at their mailbox.” Erin DeRuggiero, Co-Founder and CMO of Social Reality, said that this campaign “allows consumers to get involved and make a difference with just the click of a button. Every join to the cause generates a one pound donation. Not only are we generating donations, we’re bringing new, loyal consumers to Campbell’s, who might not have known about their philanthropic partnerships. It’s a win win.” About Feeding America Feeding America provides low-income individuals and families with the fuel to survive and even thrive. As the nation's leading domestic hunger-relief charity, our network members supply food to more than 37 million Americans each year, including 14 million children and 3 million seniors. Serving the entire United States, more than 200 member food banks support 61,000 agencies that address hunger in all of its forms. For more information on how you can fight hunger in your community and across the country, visit http://www.feedingamerica.org. Find us on Facebook at facebook.com/ About Campbell Soup Company Campbell Soup Company is a global manufacturer and marketer of high-quality foods and simple meals, including soup and sauces, baked snacks and healthy beverages. Founded in 1869, the company has a portfolio of market-leading brands, including "Campbell's," About Social Reality Social Reality, a leader in social media sponsorship sales and strategy, connecting brands with passionate and influential brand ambassadors. Social Reality represents popular Facebook, Web and mobile applications, with a network that reaches more than 200 million. Social Reality Co-Founders Erin DeRuggiero and Chris Miglino regularly speak at digital & social marketing conferences about the intersection between social media, philanthropy and cause marketing. The Social Reality sponsorship team has implemented campaigns for AdAge’s top digital agencies as well as Fortune 500 and 1000 companies, including: Ford, The Coca Cola Company, Kellogg’s, Brown Forman, Bank of America, Proctor & Gamble, Nestle, Purina and General Mills. Through its relationships with social and mobile app developers, Social Reality drives millions of powerful, earned media impressions each month (www.socialreality.com) Media Contact: Dharmata Public Relations, Inc. Beverly Visty-Doman Office: 310-216-7895 Cell: 213-706-9321 Email: bdoman@dharmata.com # # # John Forrester & Associates Communicates is an advertising, brand marketing and public relations agency in Los Angeles, CA. End
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