Goodman Marketing Partners Gains Two New Clients, Launches Lead-Generation Campaign for Another

May 9, 2011 - PRLog -- SAN RAFAEL, Calif. – Goodman Marketing Partners (GMP), a full-service multi-channel marketing company with headquarters in San Rafael, announced today that it has signed two new clients and has successfully launched a lead-generation campaign for an existing one.

GMP will perform project work for Marlin Leasing of Mount Laurel, N.J., a division of Marlin Business Services Corp., a nationwide provider of commercial equipment financing focused on small and medium-sized businesses. GMP will deliver new branding guidelines, creative positioning and sales collateral to better communicate the company’s unique selling proposition to national accounts.

Wayne, Pa.-based GENEX Services, Inc., one of the nation's leading providers of cost-containment and fully integrated care management services, has assigned media planning duties to GMP. GENEX plans a pilot initiative to reach targeted audiences for its legal services and turned to GMP to find those audiences and recommend a direct response campaign to generate leads.

GMP also launched a first-time Guaranteed Lead Program for ADT Commercial in April. ADT, in Boca Raton, Fla., provides multiple security video monitoring and management solutions for a variety of industries. GMP has designed a direct response marketing campaign that generates qualified leads for the ADT business-to-business pipeline, both vertically by industry and horizontally by title and job responsibility.

“It’s a great time to be in the market as new technologies and media outlets offer exciting ways to reach the toughest of audiences,” says Denise Williams, GMP’s director of strategic marketing and business development. “Generating leads through proven best practices and then taking it up a notch to incorporate engagement and nurturing throughout the buy cycle – and see it perform – is very rewarding to our agency and our clients.”

About Goodman Marketing Partners
Goodman Marketing Partners is a full-service, multi-channel communications company with offices in San Rafael, Calif. and Philadelphia. Comprised entirely of senior marketing specialists, the firm creates, designs, develops, and executes a full spectrum of direct marketing solutions both online and offline. Current clients include Aon Affinity Insurance Services, Autodesk, ADT Commercial, California State Automobile Association, Cisco, KCSM-TV, KCSM-FM, Russell Investments, Riverbed Technology, San Domenico School and Zero Breast Cancer. The firm, included on the Inc. 2008 list of “5000 Fastest Growing Private Companies in America,” is also a certified woman-owned business. For more information, visit www.goodmanmarketing.com.

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