Corporate sustainability spending could reach its tipping point in 2013

May 23, 2011 - PRLog -- Global Sustainability spending will rise 50% to 100% between 2011 and 2013, according to a new report published by research firm Verdantix. Companies in the US, UK, Australia and Canada with $1 billion-plus revenue will dispense roughly $60 billion in 2013 on workers, equipment or implementation of strategies directly related to sustainability, climate change, carbon management or energy efficiency.

David Metcalfe, Verdantix director "By 2013 a powerful mix of market drivers, led by the forecasted global economic rebound, will significantly increase strategic investment in sustainability programs. The arrival of the 2013 tipping point will be good news for cash-strapped clean tech innovators and struggling sustainability entrepreneurs."

The predictions on this report are based on four years of research into the spending habits of more than 2,500 worldwide companies. The analysis revealed three key trends.

First, the rise of the chief sustainability officer is helping to scale corporate sustainability programs, while promoting the virtues of sustainability externally to professional associations and the like.

At present, the concept of sustainability is increasingly seen as a need-to-have by CEOs and corporate boards, rather than a nice-to-have. However, sustainability carries with it a range of quantifiable, bottom-line benefits that enhance competitiveness, such as resource efficiency.

By 2013, the business case for sustainability spending will deepen thanks to different trends predicted on the report and currently happening, such as growing demand in Asia, tougher energy and climate change policies, and evidence on how sustainability provides business value, will have solidified.

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