TBK at the International Conference of Software Business in Brussels

May 30, 2011 - PRLog -- The 2nd International Conference on Software Business (ICSOB) will be held on June 8-10, 2011, at the Vrije Universiteit Brussels, Brussels, Belgium.

The ICSOB 2011 conference brings together academic researchers and industry leaders interested in the software industry, with a specific focus on the business of software. The conference will be addressing contemporary issues that are emerging in light of development in software and business domains. Some of the topics covered at the conference will be: Software business management and profitability, Software ecosystems: networks, ecologies and communities, Open source software business and management, Business in Cloud, SaaS, PaaS and managed services, Business models and strategies of software vendors, Revenue generation models, e.g. advertisements, subscriptions etc. and Internationalization of software firms.

“The software industry remains one of the fastest growing industries in the world. Nevertheless the ICSOB is the only world conference for the industry itself ,” explains Hans Peter Bech, CEO and founder of TBK Consult. “There are numerous challenges associated with developing meaningful and high quality software, but the biggest challenge of them all still remains the marketing challenge.  Software is invisible, the value depends on how the customer is using it and the scrap value has dived to nil the days following he has paid for it. Software has functions and features – the customers have business needs and challenges.  At the ICSOB 2011 we will be addressing ways of bridging this gap, which is the only way to drive the volume any software company needs in order to survive.”

The industry session takes place on Thursday June 9th 2011 at 16:00.

ICSOB web site: http://www.icsob.org/

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TBK Consult is an international management consulting company with a 100% focus on internationalisation in the software industry.

As of May 1, 2011 the company has offices in Denmark, Sweden, Norway, Finland, Belgium, The Netherlands, Germany, Austria, Switzerland, UK, France, Italy, Spain, Israel, USA, Canada, South Africa, Singapore and India. Altogether 50 consultants are working out of 29 offices serving clients in the software industry.

All TBK partners have substantial operational C-level experience with international sales and marketing of software products and solutions.

http://www.tbkconsult.com