Google’s Search Algorithm Changes Spell Doom for Sites with Poor Content

May 31, 2011 - PRLog -- “The latest changes in Google's search algorithm are expected to have a huge influence on the entire content and website development sector, and that too for the better. The move will help keep away spam and non-value added content from the search results”, said a spokesperson for Godot Media, a well-known writing services company ( http://www.godotmedia.com/ ), commenting on this recent development. Changes in Google’s search algorithm are expected to impact the current search rankings of webpages significantly.

The Google team felt the need for further changes, although changes were made last year, to tackle the issue of duplicate content effectively. Google made further changes in the second half of January this year to avoid duplicate content or spam from being included in the top search results.

For providing the most relevant results to searchers, Google uses an algorithm for ranking websites. As many as 200 factors which include link popularity and keyword usage are considered in Google’s search algorithm. Rich original content is one of the key factors in deciding Google search rank of a webpage.

Google is continuously making changes in its algorithm to tackle spam and duplicate content, and provide relevant content to searchers. Godot Media representative said that the primary objective behind the recent alterations in Google’s search algorithm was to reward the sites offering unique content and penalize those offering duplicate content. It was confirmed by Matt Cutts, Google spokesperson, that the two big changes in the search algorithm last year were triggered by sites containing spam and content farms.

The growing significance of unique content for those involved in search marketing is emphasized by these changes. Many suggestions were offered by Godot representative to help search marketers to use these changes for better SEO.

Some useful tips for website owners:

Invest resources into generation of Original and beneficial content for your readers is the best way to promote your business or website. Stuffing content with too many keywords is not advisable. Keywords in the website content should appear naturally, while maintaining an optimum density. The frequent algorithm changes have made Google smarter at catching various forms of duplicate content. It would be best to replace definitions or direct quotations on your website with original content. Ensure that your website offers up-to-date and useful content by revisiting the content.

Launch of the latest alterations in Google’s search algorithm has increased the significance of unique content more than ever. You can achieve the top search rank for your website by providing unique and fresh content. As the Godot spokesperson puts it, “Considering the needs of your audience is much more critical than obsessing over your search result ranks”. The ultimate objective of a search engine is to provide the most relevant content to searchers, so by focusing on providing quality content to your audience, you are sure to boost your search rank.

# # #

Godot Media is a writing services company offering content services to businesses and individuals across industries globally. The services offered include copywriting, SEO writing, eBook development, social media management and article & blog writing.