FrogPond.com takes giant leap as online hub for real estate professionals

June 1, 2011 - PRLog -- Showcasing a wide range of publishing, software, and communications and marketing solutions for the real estate industry, FrogPond.com has relaunched with updated graphics and multimedia features. The site contains 3,500 free reprintable articles, profiles of industry leaders, videos detailing current marketing trends and tools, and a link to the Housing Trends eNewsletter, which has more than 35,000 subscribers nationwide.

“FrogPond.com is an opportunity for agents to get the best information, all in one stop, to arm themselves to work with consumers who have already shopped on the Internet,” said Susie Hale, president and chief executive officer of eFrogPond Inc. “We have included the ‘best of the best,’ with interviews, business articles and other tools so agents and brokers can stay ahead of the consumer knowledge trend driving the industry.”

http://www.FrogPond.com began in 1994 as a site for booking real estate and motivational speakers and later was where agents could “cut and paste” articles aimed at homebuying and selling consumers. Today, reprintable, royalty-free articles are aimed at agents, brokers and other business owners, with information on sales and marketing strategies, personal excellence, customer service and business planning.

Agents who want timely and accurate information to send their past clients, homebuying and selling prospects now subscribe to the Housing Trends eNewsletter (HTEN). Hale launched HTEN in 2010 as a monthly, free-subscription publication containing timely and accurate consumer-oriented content on national and regional housing sales, economic trends, mortgage rates and calculators, home improvement and maintenance, taxes and insurance.

The electronic publication is customizable for the subscribing agent’s franchise colors and logos and includes a personalized messages section. Agents can e-mail the newsletter or post it on their Facebook page or Website. It has been very successful – today having more than 40,000 subscribers across the spectrum of real estate franchises and brokerages. Those subscribers are many of the long-time – as well as the new – readers of FrogPond.com.

Other new features on the redesigned FrogPond.com Website include “picks” from the well-read Hale for motivational and real estate books, as well as a sidebar showing her Twitter feed and entries from the Housing Trends eNewsletter Facebook page.

Hale has a 24-year career in the real estate industry, with wide and deep experience as a licensed residential agent, a title company marketing officer, a mortgage broker and a mortgage banker, prior to her founding eFrogPond. Known as “the Frog,” Hale’s insightful technology and communications solutions have earned her the respect and affection of real estate professionals at all levels across the country. In 2008, she was named one the Top 25 Most Influential Women in Real Estate Leadership by the Active Rain online community for real estate professionals.

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eFrogPond Inc. is a publisher, software developer & communications/marketing solution provider for the real estate industry. It provides technology tools delivering accurate, current housing trends & statistics to the industry & buying/selling consumers. For more information, go to http://www.frogpond.com