Kinesis Survey Technologies Publishes a Whitepaper On Highly Effective Mobile Research Strategies

June 6, 2011 - PRLog -- AUSTIN, TX (June 6, 2011) - Kinesis Survey Technologies LLC (Kinesis), the industry leader for future-proof market research software solutions, has published a new whitepaper entitled Defragmenting Mobile Research – How to Successfully Combine the Wide Array of Available Mobile Tools and Create a Highly Effective Mobile Platform.

This whitepaper addresses current and future mobile research practices, as well as key issues related to the evaluation of available device options, emerging mobile technologies, and communication methods. Also included is data from a recent survey of mobile device users that provides insight into consumer views regarding mobile data collection and usage of various mobile technologies in market research.

“Mobile technologies and communication channels are evolving very quickly, and Kinesis is committed to ensuring that our clients always have access to the most current mobile research data and best practices,” said Leslie Townsend, Kinesis President. “Kinesis is pleased to extend this information to the larger market research community via this whitepaper.”
 
Kinesis collaborated with StartSampling, Inc. to conduct the survey and collect data for the whitepaper. Respondents were invited from the StartSampling panel consistent of primary household purchasers, and all referenced data was collected in April 2011.  The Defragmenting Mobile Research – How to Successfully Combine the Wide Array of Available Mobile Tools and  Create a Highly Effective Mobile Platform whitepaper is available for free download on the Kinesis website at: www.kinesissurvey.com/resources/whitepapers.


About Kinesis Survey Technologies
Kinesis Survey Technologies, LLC provides a multimode survey and panel management product suite to advance innovation in both mobile and web-based market research. Delivering intuitive, state-of-the-art applications, Kinesis software products can be effectively utilized without deep programming knowledge yet are robust enough to perform the most complex of survey and panel functions. Headquartered in Austin, TX USA, Kinesis offers product versions for both the market research industry and enterprise business organizations, and proudly supports next generation research applications worldwide. For more information, contact sales@kinesissurvey.com or visit www.kinesissurvey.com.

About StartSampling
Established in 1998, StartSampling is an online B2B service company that conducts custom market research for manufacturers, brands, retailers, advertising agencies, consulting firms and media companies. StartSampling executes programs of all levels of complexity and services including design, programming, fielding, data analysis, and insightful reporting. Offering its own proprietary panel or utilizing a panel supplied by its clients, StartSampling has helped many leading manufacturers and brands to create and manage online sampling, promotion and research events. Additional information about StartSampling is available at: www.ssiresearch.com.

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Kinesis Survey Technologies, LLC provides a comprehensive survey and panel management product suite to advance innovation in both wireless and web-based market research.