Sony believes big market for handheld gaming devices

June 9, 2011 - PRLog -- Sony still believes there's a big market for handheld gaming devices like the PlayStation Vita that it launched at the Electronic Entertainment Expo, despite the surging growth of smartphones and tablet devices that run games.

That's according to John Koller, director of hardware marketing for Sony Computer Entertainment America.

Koller also weighed in on Nintendo's Wii U and Microsoft pitching Kinect to hard-core gamers during an interview at E3. Here's an edited transcript:

Q: There have been questions about the wisdom of launching the Vita when there's so much growth in smartphones and tablet devices that run games. What is the market going to be like for a dedicated handheld-game player over the next few years?

A: We see an absolute market for handheld gaming. There are deeper, richer experiences that are only possible on something like a PlayStation Vita. The connection to the console is a really critical part of that, but also the ability to interact with the world around you.

We spend 80 percent of our time outside the home. We need to make sure the portable portion of our strategy is significant. Being able to connect with the [PlayStation 3] through Vita allows us to have the entire ecosystem in play at any given time.

Q: Will you be able to do voice messaging on Vita, via its AT&T 3G service?

A: We're exploring. There's nothing on a telephony basis but there are certainly opportunities to be able to chat. We announced the "party" app during the news conference. Communication is so critical for this. ... Vita's designed to be social, to be connected.

Q: How is your business doing generally?

A: We've been really messaging two key things. First, evolution. If you look at five or six short years ago, we were a two-platform company. Now we're close to five if you include PlayStation network (in addition to PlayStation 2, PlayStation 3, PlayStation Portable and Vita). It's an evolved company, we're a digitally connected company.

The second thing — innovation. It really goes into where Vita will be and where we see PS3 going.
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Q: Does Sony finally have its stuff together now on the network security side?

A: We're back and we're more secure than ever. Ultimately it's about our consumers. This is a digitally connected company, our products are digitally connected, there's no going back. ... This is, for us, as important as anything we do and the consumers that have been coming back in droves have been so important to us, and the emphasis to us is they continue to feel secure and the security we've implemented will allow them to feel that way.

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