Celebrating Sierra Guitar Days at the Music Center!

June 9, 2011 - PRLog -- The “Sierra Day” events, held at the Lenoir, Statesville, Hickory, Gastonia, Morganton, and Asheville locations of the Music Center in North Carolina, drew attendees from throughout the state and showcased all the newest Sierra guitar models. Attendees listened to demos and tutorials on the guitars and enjoyed prize giveaways that included Sierra T-shirts and Fender strings. Due to the success and popularity of the events, the Music Center’s Morganton location hosts a “pick a day” each Friday during the summer that allows customers to participate in an “open mic” event and get hands-on experience with the Sierra guitar line.


Scott Love, the owner of the Music Center, attended the “Sierra Day” events as well as each store’s manager. Dan Roberts, VP of Musicorp along with Region Managers Rick Murray and Dave Findley, and Product Manager Craig Toporek were also present to answer questions regarding the Sierra line. Dan Roberts said, “We are always happy to help boosts sales by collaborating on great events like Sierra Days, and many thanks to the Music Center for hosting these gatherings in support of Sierra Guitars!”

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Musicorp is a leading wholesale distributor of musical instruments, accessories and lighting equipment owned by KMC Music and FMIC.