TBK Austria - the gateway to Eastern Europe and the Middle East

June 14, 2011 - PRLog -- Austria is in itself an important market representing almost 3% of EU demand for ITC related products and services.  Austria is also a member of the so-called DACH family encompassing a population of 100 million German-speaking people, by far the strongest market in Europe.  Despite the disappearance of the “Iron Curtain” in 1989 Austria has maintained its position as the “Port to Eastern Europe” and belongs to the fast growing marketplaces in Europe.

“The relationship between Austria and the Eastern part of Europe, which was built during centuries, was only emphasized during the Iron Curtain years 1945-89”, explains Erich Glanz, partner at TBK Consult Austria. “The relationship with the Middle East is very strong and much of the Austrian international trading is with nations from these regions. If you have ambitions of getting your software solutions into these strong and growing marketplaces, Vienna may be a perfect hub for your endeavors” says Glanz.

Erich Glanz is a serial entrepreneur with comprehensive executive management and business development experience.  After running his own company for 7 years Erich Glanz teamed up with the Danish ERP Company Columbus IT Partner in 1996. Erich Glanz was the first Austrian who introduced Concorde XAL in the German speaking markets. After 10 years leading Columbus IT Partner Austria as CEO, Glanz moved on to develop the Columbus business in the Middle East. Since 2010 Erich Glanz is working as a management consultant providing support for software companies to get access into new marketplaces in Austria, Eastern Europe and the Middle East.

“Having Erich Glanz with TBK Consult is a major strengthening of our value proposition to the software industry”, explains Hans Peter Bech, CEO and founder of TBK Consult. “Eastern Europe and the Middle East are “relationship markets”. If you don’t have access to the establishment you will not be successful; irrespective of how good your product may be.  Tapping into the business network of Mr. Glanz is a shortcut market bootstrapping in Austria, Eastern Europe and the Middle East.”

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International management company TBK Consult; 100% focus on internationalisation in the software industry, with offices on 3 continents inc. Denmark, Austria, Finland, USA, Canada, Singapore, India, Belgium, Germany, UK & France