Big Business PR: Bottle PR Appointed by Experian Footfall to Boost Brand Awareness

June 16, 2011 - PRLog -- Experian FootFall, the market leading consumer behaviour analyst, has appointed Oxfordshire-based agency BOTTLE PR, following a competitive pitch.
Experian FootFall measures consumer behaviour to help retailers and shopping centres increase profitability. The company currently works with some of the UK’s biggest retailers including B&Q, Fat Face and Retail Birmingham.
BOTTLE PR has been charged with undertaking a highly targeted business PR agenda, which will focus on raising the profile of Experian FootFall’s business in the UK national media, and highlighting the role of footfall analysis in boosting high street and shopping centre retail profits.
Claire Cairns, founder and director of BOTTLE PR, comments: “We are delighted to be working with Experian FootFall. As a company at the forefront of measuring consumer behavior in the UK, we will support the company in getting the message out there across the wider business fields. We have some really exciting business public relations campaigns in the pipeline."
The agency will report directly to Sarah Courbet, Head of Global Marketing at Solihull-based Experian FootFall. Ms Courbet said: “We were impressed by the level of national press BOTTLE PR has generated for its existing B2B clients, and wanted to use their extensive experience, knowledge and contacts in the national and industry media to spearhead an exciting business public relations and brand awareness campaign across the UK.”


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About Bottle PR http://www.bottlepr.co.uk

Listed by PR Week as a top 120 UK PR agency, BOTTLE PR is home to a corking team of 25 PR consultants.  Its award-winning campaigns embrace both 'traditional' and digital PR disciplines for a diverse and enviable client base spanning consumer, business-to-business pr and technology sectors. BOTTLE PR's digital PR activity is headed by an industry-renowned social media and online expert.

With clear targets and KPIs, BOTTLE PR achieves fantastic PR results for its clients, yet appreciates its efforts must meet an organisation's business objectives.  Recent PR-driven business results include an 80% rise in year on year sales for a drinks client, an increase in website enquiries from 50 per day to over 3,000 for a utility supplier and a five-fold increase in awareness and understanding for a large public sector body over a six-month period.


Contact details:
For more information on BOTTLE PR and its growing client list please contact Nina Sawetz on 01865 882988, or email ninasawetz@bottlepr.co.uk

For out of hours enquiries please contact BOTTLE PR on 07736 167877

BOTTLE PR Limited
33 Acre End Street
Eynsham, Oxford
Oxfordshire OX29 4PF
Telephone: +44 (0) 1865 882988
Fax: +44 (0) 1865 882553
email: ninasawetz@bottlepr.co.uk

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BOTTLE PR is an award-winning, marketing communications consultancy with a deliberately diverse client base spanning consumers, business-to-business and technology, offering the full range bespoke PR and marketing communications campaigns.