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Follow on Google News | ![]() Microsoft's Mango praised but has much to prove by wholesaleeshopThe next version of the Windows Phone operating system, code-named Mango, got heaps of praise today, as embargoes lifted for reviewers to comment on a technical preview of the code they tested.
By: wholesaleeshops After nearly a week of testing Mango, CNET's own Bonnie Cha and Jessica Dolcourt write that "Mango is a satisfying upgrade from the original Windows Phone OS, and one that brings the platform closer to the competition." Others were more effusive. Gizmodo's Matt Buchanan wrote "It feels alive. Everything bounces. Everything swoops. Everything flips. Every single action is lushly animated. It just doesn't sweat the details--blood was spilled." WinRumors' Tom Warren wrote "Microsoft's next-generation Windows Phone operating system is slick, full of features and addresses the needs of consumers and businesses every step of the way." Give Microsoft credit for getting over that hurdle. But the company, which has failed to gain significant traction in mobile phones for more than a decade and has had a handful of missteps with Windows Phone 7, still needs to convince carriers to sell and push its new devices. It needs to explain to potential customers why the new Windows Phone paradigm--a visual shift that sometimes weaves two different applications together, such as the browser and Yelp when a user searches for a restaurant--is better than the more familiar one-app-at-a- Because the fact is that Microsoft is late to the smartphone party. It launched Windows Phone 7 last October. While there's still plenty of growth to be had, Microsoft has the huge disadvantage of badly trailing two market leaders who continue to innovate and add new applications to their marketplaces. To displace those rivals, Microsoft can't merely be as good. It needs to be better, and a lot better to convince consumers to try its technology. "All of the nice features don't mean anything if Microsoft can't tell the right story," Gartner analyst Michael Gartenberg. "There is a lot of opportunity here for Microsoft. But can they execute against that?" Start with the new approach to mobile phones. It's not just multiple apps running at once. Microsoft has created dynamic tiles, application icons that include data that can update in real time. Instead of an icon of an airline's app, for example, Mango will offer those airlines the change to notify travelers if their flights are running late right on the tile on the home screen on the phone.http://www.wholesaleeshop.com.au/ "Microsoft has to articulate why different is better," Gartenberg said. The company needs to win over more developers too. Right now, it has many of the table stakes apps that it needs to succeed. But for many users, the iPhone still offers a better experience because iTunes includes so many little-used apps that are specific to individual needs. http://www.wholesaleeshop.com.au/ Read more: http://www.wholesaleeshop.com.au/ # # # http://www.wholesaleeshop.com.au/ More infomation:http:// End
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