Nail Care Salon Hires Mobile Marketing Expert to Attract New Customers in a Competitive Market

June 27, 2011 - PRLog -- Ottawa, ON, The life-blood of any business is increasing its customer base and making sales. When your are not in an ideal location to capitalize on walk by traffic, you need to be creative and innovative to attract new clients and keep your business top-of-mind with current clients.  Helen’s Nail Care & Esthetics, operated by Helen and Dan at 2401 Bank St, Unit 8, Ottawa, ON, having tried traditional marketing methods, have now turned to modern technology to attract new clients, cost effectively.  Specifically, they have endorsed a “Text Messaging Campaign” where they get old or new clients to text their KeyWord; “HelenNails” to their ShortCode: 54500 in exchange for a 10% Discount that day on Nail and Esthetic Services.  While on Helen and Dan’s Text List, these VIP clients will receive other Special Deals, thereby enhancing customer satisfaction and loyalty.  Since most everyone has a mobile phone with them24/7, and most modern mobile phones can send and receive SMS messages, text messaging is an effective way to communicate with clients or customers.  As well, most text messages are opened and acted upon within an hour of receipt.  In addition to this speed of response to a text message, response rate metrics are easily obtained.  Text Messages also can go viral among “friends” or associates, thereby multiplying their effect.  

Although” Text Message Marketing” is effective and cost effective, it needs to be used in conjunction with the businesses current marketing methods.  For example, the next time the business prints their business cards, flyers or menus, etc., they would just include their ‘Text “KeyWord” to “ShortCode” offer’ because the more clients or customers they get on their Text List, the more effective their results.  If they plan to rent a billboard, they should include their ‘Text “KeyWord” to “ShortCode”offer’ on it.  Or, if they will be advertising on radio or TV, they should include their ‘Text KeyWord” to “ShortCode” offer’  there, as well.

Currently, Helen’s Nail Care & Esthetics (http://www.HelenNailCare.com) is working with Dr. Gene Shershen, Mobile Marketing Specialist  with EDS Creative Marketing Services (http://www.EDSCreativeMarketing.webs.com) to build their SMS Message List for communicating with their VIP clients and offering them timely Special Deals.

Based on their experience to date, Helen and Dan would recommend that other local small business owners or managers interested in increasing their customer base consider utilizing Internet or Mobile  Marketing to augment their offline marketing efforts.

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EDS Creative Marketing Services offers creative marketing services to local offline businesses wanting to increase their customer base quickly at a reasonable cost using effective online and mobile marketing methods that produce measurable results.