 Adestra joins AOP as Associate MemberAdestra shows commitment to publishing sector as it joins the Association of Online Publishers (AOP)
By: Adestra Typically the primary communications channel for publishers, email is critical to their marketing strategy – get it right and response rates, reader engagement and loyalty can soar, get it wrong and it can irreversibly affect brands’ reputation and readership. Publishers often need help in standard and more advanced email marketing techniques that can really deliver results, especially when looking at the broader communications picture. Tweaking content, design, send times, relevance, personalisation and integration with social media strategies can really help; and editorial teams can save significant amounts of time through automation. One of the most topical questions being asked by publishers is around mobile devices and how to develop and design effective email campaigns for iPads and other devices. Adestra can help using simple, and proven, best practice techniques. Henry Hyder-Smith, MD at Adestra, explains: “We already work with a number of major players in publishing and we are looking to further develop strategic partnerships with other AOP members. Even spending time on the basics can reap big rewards, and then more sophisticated email marketing techniques can be employed to automate email marketing and improve email relevance.” Adestra is already working with major publishers such as Haymarket, Informa, Jane’s, Dennis Publishing, Incisive Media and Oxford University Press. Focused on delivering results for customers, Adestra provides everything from a strategic review of their complete marketing operation to simple broadcast assistance. The company helps brands optimise processes, boost revenues, and maximise ROI. MessageFocus is Adestra’s enterprise, web-based email marketing platform. - ends - Press Contacts Jim Buchanan – PR Consultant, jim.buchanan@ Reena Mistry – Marketing Director, reena.mistry@ About Adestra Founded in 2004, Adestra set out to be the most respected Email Service Provider. Today, Adestra is a market leader, with offices in Oxford, London and New York. Over 300 organisations globally and more than 4,500 marketers across most sectors, work with our technology, people and deliverability solutions to generate effective email marketing that deliver results. Our Technology: Developed entirely in-house by our staff, Adestra’s MessageFocus gives clients an extremely scalable and configurable email service platform that consistently delivers. Our People: We seek to provide the highest possible levels of technical customer support and intelligent, innovative consultation. Our approach to client service has helped us to maintain our client retention rate at 98.7%, something we are very proud of. Our Deliverability: Why not give us a call on +44 (0)1865 242425 or email us on moreinfo@ About AOP The UK Association of Online Publishers (AOP) is an industry body representing digital publishing companies that create original, branded, quality content. AOP champions the interests of media owners from diverse backgrounds including newspaper and magazine publishing, TV and radio broadcasting, and pure online media. Formed in 2002, AOP publishes original research, hosts forums, awards and conferences, covering a range of topics from managing online communities and adapting content for mobile, through to optimising partnership opportunities, SEO best practice, behavioural targeting and audience measurement. # # # Founded in 2004, Adestra set out to be the most respected ESP. Today over 300 organisations globally and more than 4,500 marketers, work with our technology, people and deliverability solutions to generate effective email marketing that deliver results. End
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