SellPoint Appoints New Vice President of Client Services

July 28, 2011 - PRLog -- SAN RAMON, Calif. – SellPoint Inc., the leading provider of online retail video content is proud to announce the promotion of Brian Castelli as its Vice President of Client Services.

In this role, Brian will oversee the delivery of SellPoint's services through the company's team of Account Managers, including coordinating the efforts of all SellPoint departments, from Creative Services to Retail Syndication and Product Development to ensure that SellPoint clients receive the most effective results from their engagement with the company.

"Brian is a person of character, discipline and professionalism. He has consistently delivered strong results to key projects and for key clients. We are proud to welcome him to this expanded role" noted SellPoint CEO, Rick Martin. “Brian’s ownership of both client services and product development will allow us to deepen our focus and commitment to client-centric guidance as we grow our capabilities.”

Brian joined SellPoint as a Senior Producer of rich-media content for the company’s largest clients. Most recently, he served as Director of Product Management, insuring that SellPoint’s extensive product development projects matched the needs of the company’s clients and retail publishers. In this role, he was key in driving the company’s Brand “store within a store” and mobile products.

Brian received an MBA from Trinity College, Dublin Ireland, which included a retailer implementation of a point-to-point supply chain solution and a grant proposal to the Irish Government. Brian received a BGS from the University of Michigan with a concentration in Computer Information Systems and Organizational Psychology.

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Located in San Ramon, California, SellPoint publishes video and interactive product content representing over 70 leading consumer brands to over 200 of the top online retail shopping sites via its unique Online Retail Video Merchandising Network. The SellPoint Merchandiser™ Solution provides consumer product manufacturers controlled, consistent, and highly engaging product presentations published across all of their online points of sale and accessible from any device. In addition, the SellPoint Dashboard delivers graphical market intelligence updated daily that reveals shopper interest and activity by product and sales channel.

SellPoint is a private company backed by Menlo Ventures and Granite Ventures. The SellPoint management team is comprised of experienced leaders from technology, retail, and consumer product companies.

For more information, visit http://www.sellpoint.net