The Benefits of CRM in Manufacturing

July 29, 2011 - PRLog -- Manufacturers know that sales, marketing and service effectiveness will make or break them in today’s global economy. That’s why they are turning to customer relationship management (CRM) solutions to provide them with the competitive advantage they seek. They need a CRM solution that people will want to use, that offers a holistic view of complex customer information and interactions, and that will integrate efficiently with their existing manufacturing legacy systems.  Many manufacturing companies have complex relationships with customers and suppliers and finding a way to effectively manage crm in manufacturing can bring huge benefits to your organization.  Microsoft CRM for Manufacturing from Pythagoras can bring real substantial cost savings and benefits.  

Microsoft CRM for Manufacturing can help your organisation in some of the following ways.

CRM for Manufacturing Drives Sales Excellence
Drive sales performance by giving salespeople a centralised system to track opportunities and communicate with customers and prospects. Improve demand forecasting, create key performance indicators, monitor critical success drivers, and react quickly to changing business conditions.

Managed Channel Relationships with CRM for Manufacturing
Manufacturers need to stay on top of all channel partners, on both the demand and supply sides, to optimise the flow of product to customers. Develop team sites to track product availability and sales penetration, and be ready to react quickly to changing markets.

Centralised Customer Information
Use comprehensive, searchable customer data to improve productivity and responsiveness to changes in market conditions. Record and manage interactions, track projects, and view comprehensive customer scorecards.

Workflow Automation with CRM Manufacturing
Integrated workflow capabilities span the entire Microsoft CRM http://www.pythagoras.co.uk/microsoft_crm.aspx system, allowing you to automate routine tasks, escalate activities based on other events (such as age or urgency), and ensure compliance and conformity to corporate policies.

CRM for Manufacturing offers up to date Business Intelligence
Manufacturers operate in a fast-moving business environment, with less time than ever to exploit competitive advantages. Keep a close eye on emerging sales trends to help ensure sales personnel are working on the most important activities at all times. Take advantage of automated alerts, workflow, and forecasting capabilities to proactively manage customer demand, inventory availability, production schedules, and more. Know which products are most profitable, which customers are essential to your success, and which resources are costing you money.

Manage all your Manufacturing campaigns in CRM
Track and coordinate marketing campaigns with sales efforts, and identify how current campaigns are impacting sales. Automated alerts and customisable workflow can help sales representatives maximise opportunities to get your most popular, and most profitable, products in front of your customers more quickly.

Helpdesk and Support Automation
Integrated service management provides case management and trouble-ticket tracking. Customer and partner Web based self-service capabilities allow you to streamline and improve your technical and product support services.

Familiar Look and Feel
Give sales and service personnel a user interface that is designed to work like and with the Microsoft® Office system productivity tools they already know and use, helping to increase user uptake and lower cost of learning.

Integration with Existing Systems and Industry- Specific Partner Solutions
Easily integrate Microsoft CRM for Manufacturing http://www.pythagoras.co.uk/crm_manufacturing.aspx with other key business systems you currently rely on, such as ERP, PLM, supply chain visibility, and manufacturing applications, helping to maximize the value of technology investments and to provide a full view of the customer relationship.

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Pythagoras is a company that is experienced in providing Customer Relationship Management (CRM) for Manufacturing companies. http://www.pythagoras.co.uk/microsoft_crm.aspx