Yellow Leaf Hammocks Launches New E-Commerce Site, Introduces Luxurious Custom Hammocks

Aug. 4, 2011 - PRLog -- Social enterprise newcomer Yellow Leaf Hammocks has launched its brand new e-commerce website(http://www.yellowleafhammocks.com), premiering a distinct collection of designs and customizable hammocks that are “freshly woven” by artisans in Northern Thailand’s hill tribe region.

Along with its Signature Collection of hammocks available in classic striped designs, Yellow Leaf introduces the Hammock Design-o-Matic, allowing customers to a design a personalized hammock to fit their own unique taste. With an array of colors available, hammocks can be designed to coordinate with décor, celebrate seasons and holidays or even demonstrate team pride.

All hammock designs are available in three sizes: King (550 lb capacity, $210-$275), Queen (330 lb capacity, $160-$225), and Sitting, a reclining seat that stretches out more than seven feet (330 lb capacity, $135-$200).

Each Yellow Leaf Hammock encompasses Five Key Attributes:
•   Cloudlike Comfort: The close-knit, free-flowing weaves are technically engineered to contour to the body for unparalleled comfort.
•   Durability: The fabric is both weatherproof and color-fast, allowing it to be left outside regardless of the weather.
•   Super-Strength: Although they appear to be delicately interwoven, Yellow Leaf Hammocks can comfortably support 330-550 lbs!
•   Beauty: Classic stripes in an array of hues provide a perfect “pop” of color- and the unique customizer means that there is a Yellow Leaf Hammock to suit any style.
•   Craftsmanship: Each Yellow Leaf Hammock is 100 percent handwoven by an expert artisan. Up to 15 days of work, 150,000 loops and four miles of yarn go into the most intricate designs!

Continuing its commitment to eco-friendly practices, each Yellow Leaf Hammock is delivered in a tote created from repurposed parachute fabric and is shipped carbon-free through a partnership with CarbonFund.

Every Yellow Leaf Hammock sold is a step toward a brighter future for vulnerable hill tribes in Northern Thailand. Yellow Leaf is dedicated to propagating sustainable economic development for marginalized groups and helping to eradicate deforestation and toxic agriculture in the region. Hammock weaving not only offers a 650 percent wage increase for weavers, but it frees families from back-breaking labor in chemically-treated fields.

As a social enterprise and a certified B Corporation, Yellow Leaf demonstrates that consumers can have it all - the peace of mind that comes with supporting fair wages, the quality of an intricately constructed, expertly engineered product, and the financial assurance of paying a fair price.

In celebration of the website launch, Yellow Leaf is offering free shipping on every hammock ordered through http://www.yellowleafhammocks.com.  For more information and to place an order please visit http://www.yellowleafhammocks.com, email rachel@yellowleafhammocks.com or call 858.876.5888.



ABOUT YELLOW LEAF HAMMOCKS
Yellow Leaf is a mission-driven, market-based company. As a social enterprise, it is committed to building a world-class lifestyle brand that will help transform consumer perception of fair wage goods and spread social change through its light-hearted "Do Good. Relax." philosophy. In keeping with its roots as a "whole trade" eco-luxury brand, Yellow Leaf delivers comfort and style to customers while keeping the welfare of its production force at the forefront.

ABOUT YELLOW LEAF WEAVERS
The Mlabri and other small hill tribes are among the most disadvantaged groups in Southeast Asia. They are listed among the UNESCO “Endangered Languages” with only 300 members left in the world. Traditionally a reclusive hunter-gatherer society, the Mlabri, were decimated when their forest home was lost to a global demand for teak and an onslaught of chemical slash & burn farming.  The Mlabri were left impoverished and forced into indentured servitude as laborers in toxic agriculture fields- the only regional economy. Turning their artisan talents to weaving hammocks broke the cycle of devastation and has been the key to developing a stable micro-economy in the community. As weaving work has spread to regional tribes, it has been embraced as an opportunity to earn a stable income and combat social inequity without resorting to environmental destruction or abandoning their cultural identity.

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Yellow Leaf Hammocks are 100% handwoven, customizable hammocks that offer supreme comfort, strength and durability to customers- along with a commitment to cultivating a sustainable economic opportunity for marginalized and impoverished ethnic groups.