Vastra to launch the first Ayurvedic Wellness Clothing store online

Aug. 4, 2011 - PRLog -- Vastra is an ancient word from Sanskrit that translates to 'clothing' or fabric' . Through its line of men’s and women’s apparel and bedsheets, Vastra plans to promote the concept of achieving wellness through organic clothing that is dyed with only medicinal plants and herbs based on the ancient science of Ayurveda. Vastra also aims to promote awareness among the green-curious and green-conscious public about this breakthrough in the world of natural clothing .

The Vastra team in  India at the handloom weavers community, Kerala, revived and refined this ancient technique of dyeing clothing to deliver the benefits of medicinal herbs through the skin (known as Ayurvastra), which has been proven by tradition and clinical research. News organizations, including Time magazine and the BBC have covered the revival of this age-old/traditional concept and the growing interest in exploring its benefits.

"The skin is the largest organ in the human body and is used as a gateway in Ayurveda to infuse many medicinal plants and herbs for their beneficial qualities. Clothing dyed with plants and herbs was also used traditionally in Ayurveda for the same purpose " said Sri Narayan, the Washington, D.C. based founder of Vastra who worked for over a year to bring the concept to the United States. "By wearing this type of clothing, as opposed to the toxic, synthetic and chemically-dyed alternatives, we are consciously choosing health. This is why we are sharing Vastra with a new community."

The initial line of Vastra's fully organic apparel and bedsheets, will include seven colors. Each color is created using a predominant herb/plant along with a synergistic blend of more than 40 other herbs/plants. The colors come from ayurvedic herbs themselves, which include tumeric, tulsi, sandalwood and neem. Vastra’s products and fabrics will also be available for custom orders by select retailers and other businesses .