Smart personalisation technology influencing 32% of online retailer revenues

Aug. 4, 2011 - PRLog -- Online retailers using PredictiveIntent’s PersonalMerchant personalisation solutions are seeing an average of 11% of revenue directly generated by the smart personalisation technology, with an overall influence on 32% of revenue.

The latest statistics, from the company’s July Influenced Revenue Index report, show a 1% increase in directly attributable revenue(known as “shotgun” purchases, where products were suggested, viewed and purchased straight away), and an increase of 3% for influenced revenue (where suggestions were displayed, viewed and later purchased) from the previous month.

PersonalMerchant, from PredictiveIntent (http://www.predictiveintent.com), offers retailers a complete personalisation solution with product and content recommendations to improve conversions, increase average order values and encourage repeat business with personalised promotional and transactional email support.

Having recently increased support for e-commerce platforms including AspDotNetStorefront and Visualsoft, the company is increasing its focus on partner engagement and awareness in the UK and US.

“Retailers are turning away from standard “recommendation” technology towards next-generation behavioural personalisation, and our fully transparent framework enables us to quickly implement new, exciting and innovative ideas to better meet retailer needs. These statistics show that our flexible and open approach is having the right effect on our retailer customer revenues, and we’re confident they will continue to increase.”
Neil Hamilton, CEO & Co-Founder

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PredictiveIntent's solutions for mobile and ecommerce markets enable businesses to observe & understand customer behaviour with more clarity, detail and accuracy than ever before possible – and to personalise individual customer experiences.