Triangle AMA Announces August Meeting: How To Think About Online Influence

Aug. 11, 2011 - PRLog -- More and more marketers are using these measures of online influence for customer segmentation, outreach programs and even product sampling, yet many do not really understand what these measures are telling us – and what they are not.

Join Tom Webster (@webby2001), VP of Strategy for Edison Research, as he walks attendees through an introduction to these measures, including their strengths and weaknesses, and provides Triangle AMA members with a framework to think about Klout and other gauges of online influence. Attendees will learn why these measures may or may not be right for your business, and, more importantly, how to link them to your other key online and offline business metrics.

Tom Webster, Edison ResearchTom Webster is Vice President, Strategy, for Edison Research – best known as the sole provider of election exit polling research for all major U.S. news networks. Webster has a 20-year history in market and opinion research and consumer behavior, specializing in new media, technology and social media behaviors. He is the co-author of the annual Edison Research/Arbitron Internet and Multimedia Research Series, the longest-running survey of consumer media habits online and offline. He is the principle author of a number of widely-quoted research reports on social media, including The Social Habit, Twitter Users in America, and The New Media Consumer. Tom also publishes the BrandSavant blog about making sense of the social web from the perspective of a professional researcher.

This event will be held on Thursday, August 18, 2011 from 11:30 am until 1:30pm at Brier Creek Country Club (9400 Club Hill Dr, Raleigh, NC, 27617). The cost to attend is $30/member, $40/non-member.

Please visit http://www.triangleama.org/august-meeting-how-to-think-ab... for more information about this event.

About Triangle AMA
Engaging, exchanging and expanding the Triangle and Eastern North Carolina marketing community with professional development programming and networking events for over 20 years.  Triangle AMA offers marketing professionals the opportunity to learn and grow with professional development, peer marketing and leadership development.

Chartered in 1981, we boast more than 350 members from Fortune 500 executives, to small business owners, to students.

We host regular events throughout Raleigh, Durham and Research Triangle Park allowing our members to interact with marketers throughout RTP as well as central and eastern North Carolina. Whatever your interest in marketing, AMA membership has its advantages. Visit http://www.triangleama.org/ for more information or to join today.