ShoePrivee.com Launches the Ultimate Way to Shop for Shoes on the Go

Aug. 26, 2011 - PRLog -- ShoePrivee.com, the Ultimate Shoe Club, launched a mobile website on August 26. This is the second phase of a complete redesign for the popular website and continues the company's commitment to making great shoes accessible to women online.

"Some of our shoes sell out very quickly," explains Courtney Rheuban, Shoe Privée's head buyer. "The styles are incredibly popular. The mobile site makes it easy to log in and view your showroom from anywhere, so customer's will never miss out on a new style."

Building a mobile-optimized version of Shoe Privée's current website (http://shoeprivee.com), meant more than just scaling images to fit on a cell phone. Developers worked behind the scenes to create a seamless transition for customers that makes shopping for shoes on a mobile device just as easy as using the main website.

"Maintaining brand integrity was key," said Fred Krueger, CEO of Shoe Privée. "Our newly designed website is intuitive and quick, which makes for a pleasant shopping experience. It's something our customers appreciate and we wanted the mobile website to be an extension of this experience."

In addition to browsing new styles and shopping for great shoes online, mobile customers visiting http://m.shoeprivee.com can take advantage of other personal account features such as adding coveted items to their Wishlist, tracking recent transactions or participating in the rewards program and inviting friends.

"Already more than 7% of our customers access ShoePrivee.com from a mobile device," continued Krueger. "As smart phone use continues to grow, especially among women, we see these numbers growing. Optimizing the website is the foundation of our mobile plan."

In the coming months, Shoe Privée plans to offer more ways for customers to shop for shoes on the go with customized options for various mobile platforms.

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Shoe Privee is a monthly membership club that offers shoe lovers VIP access to exclusive sales featuring name brand shoes for more than 50% off suggested retail prices.