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Follow on Google News | Discover Your Light with Swarovski at the Jewel HutSwarovski jewellery launches promotional spot in the capital's cinemas.
By: The Jewel Hut Throughout the month of September, a specially created three-minute clip will debut on the big screen in London cinemas. The short film is a result of a creative collaboration between Swarovski and artist, photographer, and director Bruno Aveillan, originally undertaken to celebrate the brand’s 115 year heritage. The enchanting trailer revolves around a young woman who undergoes a journey of discovery through different facets of her personality until she finally uncovers her true self and the sparkling future before her. The tale is ethereal and graceful throughout, creating a distinct look for a brand desired around the world. Taking its inspiration from the beauty of light, much like its crystalline output, Swarovski travelled to Istanbul and a salt lake just outside of Ankara to capture the breathtaking film. The cinematic nature of the ad, which highlights the iconic Nirvana Ring during its running time, has led to the brand’s decision to have it trail feature presentations in the capital’s cinemas. A specially conceived ‘Treasure Hunt’ competition will coincide with the brand’s exciting move into cinema. On Saturday 24 September, players will be guided by their Smart Phones throughout London to search for clues to compete to win a trip of a lifetime to Paris, Barcelona, Florence or Istanbul. Swarovski fans will need to register on the brand’s official site before the day to take part. Glittering Swarovski jewellery is just one of the many fashionable brands available at the Jewel Hut, one of the UK’s leading jewellery websites. To find out more about Swarovski jewellery, visit the Jewel Hut at http://www.thejewelhut.co.uk. # # # The Jewel Hut is a popular UK jewellery website, featuring all the latest collections from the biggest names in jewellery. Visit http://www.thejewelhut.co.uk for more. End
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