Kinesis Survey Technologies Publishes a Whitepaper on Updated Best Practices for Mobile Surveys

Sept. 6, 2011 - PRLog -- AUSTIN, TX (September 6, 2011) - Kinesis Survey Technologies LLC (Kinesis), the industry leader for future-proof market research software solutions, has published a new whitepaper entitled Evolving Best Practices in Mobile Surveys and Online Administration.

This whitepaper provides up-to-date best practices concerning mobile survey design and delivery, outlines the functional capabilities of various mobile devices, and offers suggestions about the implementation of mobile research methodologies.  Also addressed are relevant implications for panel management and the added versatility provided by multimode (web/mobile) research delivery.

“Mobile survey best practices of today are already significantly different from the best practices of just a couple years ago,” said Leslie Townsend, Kinesis President. “With the rapid expansion of mobile technology, and the introduction new devices such as the iPad, the market research industry must continue to evolve its mobile strategies. Since there are still very few resources available on this vital subject, Kinesis published this whitepaper to provide researchers with a robust picture as to what successful mobile research entails.”

The best practices outlined in this whitepaper were compiled based upon Kinesis’ eight years of experience as the leading provider of mobile research software solutions. Having hosted all varieties of mobile research projects and successfully processed millions of mobile surveys to date, Kinesis leveraged its expertise and outlined several major factors that must be considered when implementing mobile survey research.

The Evolving Best Practices in Mobile Surveys and Online Administration whitepaper is available for free download on the Kinesis website at: http://www.kinesissurvey.com/resources/whitepapers.


About Kinesis Survey Technologies
Kinesis Survey Technologies, LLC provides a multimode survey and panel management product suite to advance innovation in both mobile and web-based market research. Delivering intuitive, state-of-the-art applications, Kinesis software products can be effectively utilized without deep programming knowledge yet are robust enough to perform the most complex of survey and panel functions. Headquartered in Austin, TX USA, Kinesis offers product versions for both the market research industry and enterprise business organizations, and proudly supports next generation research applications worldwide. For more information, contact sales@kinesissurvey.com or visit www.kinesissurvey.com.

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Kinesis Survey Technologies, LLC provides a comprehensive survey and panel management product suite to advance innovation in both wireless and web-based market research.