Jada Toys Expands U.S. Management Team

Sept. 6, 2011 - PRLog -- Jada Toys, a leading manufacturer of authentically licensed and highly stylized toys, games, and collectibles, has expanded its U.S management team with the hiring of four seasoned executives, each of whom has assumed a key leadership role within the company.  The announcement was made today by Frank Tzeng, general manager of Jada Toys, who noted that “the recent growth of the company and its aggressive future plans made it important to add these significantly talented individuals to our team.”

Joining Jada are Tom Delaney as chief marketing officer; Cassidy Park as vice president, new business development; Steve Moran as director of product development, boys; and Jean Kuerten as director of product development, girls.  Collectively, this team brings more than 80 years of consumer goods and toy experience to an already strong management team at the Southern California-based toy company.

As chief marketing officer, Tom Delaney brings an impressive background of more than 20 years in marketing, merchandising and brand management for some of the world’s leading toy and entertainment companies. This includes KidZania where Delaney was general manager of global merchandising and licensing. He also served as senior vice president of marketing for Jakks Pacific/Play Along Toys and was director of toys with The Walt Disney Company. In addition, he spent over seven years at Mattel in marketing and product development. In his role at Jada, Delaney will spearhead all external marketing, including advertising, public relations, promotions and social media. He will also oversee sales, product development and licensing.
Cassidy Park has spent 20 years designing and developing toys, fashion brands and lifestyle products for companies including Mattel, where she was most recently vice president – Barbie design and development, leading the creative efforts on the world’s most popular and most fashionable doll. As vice president of new business development, she will help to develop new markets and establish strategic partnerships on behalf of the company and its brands.  

Steve Moran and Jean Kuertan each join as directors of product development.  Moran will work on broadening an already strong line of toys targeted at boys, while Kuertan will ready the company to launch a new line of girls products, a category Jada will be entering for the first time later this year. Both have had distinguished careers.  Moran’s experience includes holding senior management positions for more than 17 years at Mattel.  Kuerten’s background includes a decade at Mattel as well as running Back in the Swing of Things, a business she founded that designed and developed custom motivational and inspiration gifts for schools, hospitals and medical establishments.

“We are absolutely thrilled to have these four outstanding executives join the Jada team,” says Frank Tzeng. “Each of these individuals bring with them a broad and outstanding skill set and they will be a real asset to Jada as we continue to innovate and grow our business.”  

For more information on Jada Toys or their diverse toy brands, please visit www.jadaclub.com

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Jada Toys is a leading designer and manufacturer of toys and consumer products headquartered in City of Industry, CA. Jada’s portfolio of popular products include die-cast collectible vehicles, radio-control vehicles, electronic toys, action figures, dolls and plush. Jada Toys are routinely recognized and honored for their attention to detail, high quality production, and superior value. Current brands in the Jada portfolio include Battle Machines®, Badge City Heat®, Big Time Muscle®, Turbo Spin™ and Hello Kitty®. Additionally, Jada is a licensee of Ford, BMW, Toyota, Lamborghini, Cadillac and GM. Jada Toys can be found in major retail, specialty, and hobby stores worldwide. For more information please visit www.jadaclub.com.