Mahindra launches the 'New Bolero SUV'

Sept. 12, 2011 - PRLog -- Starting at an attractive price of Rs. 6.33 lakhs (ex-showroom-Delhi, for SLE BSIV version). Available in both BSIII & BSIV versions nationally.
Mumbai, September 8, 2011: Mahindra & Mahindra, India’s largest selling Utility Vehicle (UV) manufacturer today announced the launch of the ‘New Bolero’. Powered by the refined, peppy new m2DiCR engine with better driveability and excellent fuel efficiency, the New Bolero sports more macho front styling, giving it an aggressive stance. It also incorporates new technology features like Digital Cluster with Driver Information System (DIS) and a digital Engine Immobilizer, all new stylish dashboard, new wood-finish central console and all-new seats and upholstery.

The New Generation Bolero, available in 3 variants – SLE, SLX & ZLX, starts at an attractive price of Rs 6.33 lacs (ex showroom Delhi, SLE BSIV variant).

Speaking at the launch of the New Bolero, Dr. Pawan Goenka, President, Automotive & Farm Equipment Sectors, Mahindra & Mahindra Ltd., said, “The Bolero has reigned as India’s highest selling SUV for the last 5 years in a row. The launch of the aspirational new Bolero further enhances its brand equity of being tough, rugged and durable. I am sure that the New Bolero will heighten its appeal not only amongst its core customers but also amongst the youth, further adding years to its life cycle".

New m2DiCR Engine

Powered by the refined & peppy new m2DiCR Engine that combines the modern common rail engine technology along with the dependability and low operating cost of the DI engine, the New Bolero offers great drivability, high fuel efficiency and superior acceleration.

Styling and aesthetics

The New Bolero is distinctly characterized by its more masculine styling. The exterior is enhanced with new muscular bumpers and a signature front grille with a classy mesh. Also adding a dash of class leading style and aspirational value to this popular and successful SUV are the specially designed stylish headlamps, outer rear view mirrors and the contemporary body decals.  These new additions on the exterior align to the tough, rugged and sporty DNA of the Bolero.

The smart exterior of the New Bolero is further complemented by its premium dual-tone interiors. Be it the all new stylish dashboard with a wood finish central console, comfortable seats with additional cushioning, drop down arm-rest on the middle row, a sophisticated digital display or the exciting new colour schemes for trims and upholstery – they all add to the SUV’s style quotient. Even the steering wheel comes with the specially designed ergonomic thumb grips for a better feel while driving.

Advanced Technology

Packed with new technology features, class leading comfort and a low running and maintenance cost, the Bolero scores highly over its nearest competitors. The advanced technology features include an advanced digital instrument cluster, a Driver Information System (DIS), transponder-based immobilizer security system, a voice messaging system and the fuel-saving Micro Hybrid technology. The latter allows the vehicle to intelligently switch the engine into the standby mode, when not required – ensuring lower fuel consumption while being more environment-friendly too. It is also equipped with a remote fuel lid opener and a rear wash and wipe.

About the Bolero

Since its launch in August 2000, the Bolero has evolved significantly, incorporating a host of features and aesthetics in line with the changing lifestyle and aspirations of the Indian consumers. This has resulted in the brand growing at an exceptional compounded annual growth rate (CAGR) of 27%. It has also been India’s highest selling SUV 5 years in a row, since 2006, selling 83121 vehicles in 2010-11.

The brand’s popularity is also visible in the online space. The Mahindra Bolero community on popular social networking site, Facebook, has over 2.91 lakh fans sharing their adventures and experiences in their Boleros. Bolero has also been associated with popular celebrities such as cricketers Gautam Gambhir and Robin Uthappa who own a Bolero Stinger and a Bolero Special Edition, respectively.

About The Mahindra Group

The Mahindra Group focuses on enabling people to rise. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology and vacation ownership. Mahindra has a presence in the automotive industry, agribusiness, aerospace, components, consulting services, defence, energy, financial services, industrial equipment, logistics, real estate, retail, steel and two wheelers.

A US $12.5 billion multinational group based in Mumbai, India, Mahindra employs more than 1,37,000 people in over 100 countries.

In 2011, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world. Dun & Bradstreet also ranked Mahindra at No. 1 in the automobile sector in its list of India’s Top 500 Companies. In 2010, Mahindra featured in the Credit Suisse Great Brands of Tomorrow.

Its flagship company Mahindra & Mahindra Limited is the only Indian automobile manufacturer to feature in the top 10 list of the Carbon Disclosure Leadership Index in India - 2010, created by the Carbon Disclosure Project (CDP).

In 2011, Mahindra acquired a majority stake in Korea’s SsangYong Motor Company.

For further information, please visit www.mahindra.com

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Mahindra enjoys a leadership position in utility vehicles, tractors and information technology, with a significant and growing presence in financial services, tourism, infrastructure development, trade and logistics.