C&W Appliance Service Embraces Both History and Progress with New Logo

Sept. 14, 2011 - PRLog -- (Dallas, Texas)-  C&W Appliance Service, a landmark on the Dallas business landscape, marches through dicey economic times with growth, expansion and the same solid leadership that’s defined the company for more than half a century.  C&W Appliance brought progress into its second generation with company President Dave Thompson leading the business his father Wayne founded in 1958.  Dallas’ oldest exclusively high-end appliance repair business, C&W Appliance Service remains on the cutting edge of what’s new in design and technology and keeps the smart machines of  today in top shape in some of the most modern homes in North Texas and now San Antonio.
Because technology has vastly changed the appliance industry, C&W Appliance Service updated its look to reflect a decades-old company embracing all that’s new in the industry.  “Servicing high-end appliances is a far cry from hooking up hoses and tweaking thermostats,” says company President Dave Thompson.  “The refrigerators, dishwashers, ranges, washers and dryers people incorporate into their lives today require knowledge of computer chips and electronic function.  They are high performance machines and we are proud of the enterprising knowledge and advanced training we employ to optimize their performance.”
To that end, the company makes sure the front-line people in the field have the most up-to-date training of any team in the Metroplex.  “Every Friday morning, you’ll find our entire service team in training,” says Service Manager Phillip LaPlante.  “If a manufacturer updates a program, software or use in a particular piece of equipment, we turn around and update our team’s skills right away.”
To reflect the very modern marketplace and aggressive customer satisfaction their efforts reflect, the C&W Appliance team considered the following in making changes to its well-known logo:
•   The company recently celebrated 50 years in business and is proud to introduce a look that will lead it into the next 50 years of success.
•   The company is expanding its service area across the region and around the state and offers a distinct look to re-enforce branding.  
•   Most recently, C&W services Sub-Zero and Wolf appliances exclusively in the San Antonio area.
•   The company is modern and progressive, as are the high-end products serviced.  In modernizing the logo, C&W Appliance pays tribute to tradition, while embracing progressiveness.
•   A new logo celebrates survival and success in a marketplace and economy that claimed many small businesses.

The new look of C&W Appliance Service can be seen in detail on the company’s newly updated website, http://www.cwservicesinc.com/.   Customers in the San Antonio region can now call on C&W Appliance Service at 855-358-1496 for top-notch servicing of Sub-Zero and Wolf appliances exclusively.

About C&W Appliance Service:

C&W Appliance Service was founded on July 5, 1958 by Wayne Thompson and Chuck Gregory.  In 2001, Wayne’s son Dave Thompson took leadership of the company and marked its second generation.  The oldest exclusively high-end appliance repair business in Dallas, these days C&W Appliance is best known for its team’s specialty in luxury and new technology appliances.  Many local celebrities call on the C&W Appliance experts to maintain and repair the best appliances on the market because they know and trust our experience and knowledge.  C&W Appliance Service approaches each task with the same mission: providing professional service while completing the repair, in most cases during our very first visit to your residence or business.  From the laptop computers used to power our Advanced Service Diagnostic Program to the regular team training, C&W Appliance Service is plugged in to tomorrow’s newest products with all the strength of five decades of tradition and excellence.

# # #

Steed Creative launches high-visibility PR campaigns engineered to maximize press coverage and SEO. Our high impact writing and carefully crafted media lists always hit the mark! Consulting services and graphic design round out or services.