Food Distributor Gains Continuous Backup Protection and Replication after Switching to AppAssure

Sept. 26, 2011 - PRLog -- AppAssure Software, a leading developer of innovative backup and disaster recovery software products for mission-critical Windows application servers, today announced that Imler’s Poultry, a distributor of more than 4,000 food products to seven states and Washington, DC, switched to AppAssure’s award-winning Replay 4 backup and recovery solution. With Replay’s continuous backup protection and advanced replication capabilities, Imler’s Poultry is reported to have successfully mitigated million-dollar risks associated with loss of business-critical data.

“Imler’s Poultry ships over a million pounds of products a day,” says Chris Pechtold, Director of Technology at Imler’s Poultry, “so one day of data loss is a huge risk. We were looking at easily 2-3 million dollars of lost revenue. As an MS Great Plains environment, we rely heavily on our SQL transactions. This database gets hundreds of updates per hour as the entire sales staff updates orders, so I had to break the news to the partners that they were facing a two-day possible loss of data and revenue with the current backup system. In addition, taking home the backup USB each night just wasn’t good. I told them, I’m not doing that.”

As Pechtold states, he immediately started researching new backup solutions that would eliminate Imler’s Poultry’s risk as well as meet specific criteria that Pechtold knew the company needed in order to ensure business continuity, including continuous protection, block and item level restore, and superior replication.

“In previous jobs, I’ve worked with Backup Exec, Tivoli, and other major BDR products,” says Pechtold. “I know and have experienced their weaknesses. I didn’t want an expensive solution, and I didn’t want to have to buy a SAN. So the price point was important. Also, we needed continuous protection for the literally hundreds of hourly data changes. I needed to know where this information was. Finally, we have multiple warehouses. We needed to be able to replicate offsite in order to recover in case of a disaster.”

This is why Imler’s Poultry switched to AppAssure’s Replay, adds Pechtold.

According to Imler’s Poultry, their ever-changing data is now soundly protected by Replay’s state-of-the-art backup and disaster recovery software solution, which enables the company to easily and affordably backup and recover any object – from block-level data to individual files. “Replay gives us both fast local recovery and total bare metal restore from a remote replication site,” says Pechtold. “The hourly snapshots and the quick recovery of deleted files or emails means I sleep better at night. Prior to Replay, I simply could not recover without losing a day of work.”

As Pechtold says, AppAssure’s price point was a huge advantage for a rural company that doesn’t have the financial resources other larger companies might have. “With small companies like us in a more rural area, the willingness of AppAssure to help train, provide great support, and come in at a good cost point is great,” says Pechtold. “But in the end, it was all about the unacceptable risk we were carrying. It wasn’t about cost saving—I had a blank check, but it’s fantastic that all this is cost-effective.”

“AppAssure has been exceptional. From the price point of Replay, to the product offering, to the support services, we would not have gotten this level of service with Symantec, Veritas, CA ArcServe, or anyone else.”

Pechtold believes that Imler’s Poultry is now set to take its business strongly into the future, with its priceless data well-protected. “AppAssure has been exceptional. From the price point of Replay, to the product offering, to the support services, we would not have gotten this level of service with Symantec, Veritas, CA ArcServe, or anyone else,” sums up Pechtold.

About Imler’s Poultry

Founded in 1903, Imler’s Poultry distributes more than 4,000 food products to seven states and Washington, DC.

About AppAssure Replay 4

Replay 4 is the world’s fastest and easiest backup and disaster recovery software for Windows application servers, VMware and Hyper-V Virtual Servers. The only complete “all-in-one” backup and recovery solution, Replay 4 enables local recoveries from any type of failure in just minutes, with the added assurance of offsite application and image backup and bare metal recovery from a total site disaster.

About AppAssure Software

AppAssure Software is a leading provider of innovative backup and disaster recovery software for Windows application servers. AppAssure’s flagship product, Replay 4 is an application-aware, disk-based imaging solution that automatically and continuously snapshots entire Windows application servers delivering accelerated application backups and disaster recovery for in minutes.