49 Square Miles Introduces a Redesigned Website

Sept. 27, 2011 - PRLog -- San Francisco, CA – 49 Square Miles, a discreetly luxurious line of accessories inspired by San Francisco’s culture and eclectic beauty, announces the release of a new customer-focused website.  The redesigned homepage, updated layout and improved content at www.49sqmi.com offer customers an enhanced shopping experience, a simpler way to search, detailed product, lifestyle and interior bag shots,  as well as an easier way to connect with the brand on social media.

“As a brand, we always design with our customers in mind, whether it is our product designs or the way we present our collection,” said Lisa Rissetto, Founder and Creative Director for 49 Square Miles. “The features and content on the updated site are a direct response to competitive market research, informal customer surveys, as well as, the feedback from our front-line sales and design team,” she said.

Since launching in 2007, the versatility and fashion profile of 49 Square Miles’ designs have evolved and the website no longer seemed to properly support the overall brand image.  “49 Square Miles’ customers are confident and savvy and want to make an educated purchase based on bag features, functionality and style details,” Lisa continues.  The new e-commerce site includes easier navigation with fewer click-throughs, detailed product shots (from a variety of angles and perspectives), social networking widgets, and a platform which allows the brand to easily upload press releases and important customer information.  

The following new website features will help improve and expedite the shopping experience:
Lightbox display: Customers can click to enlarge an image for better viewing.

Swatches: Customers can click on color or fabric swatches to change the image.

Information Box: Online shoppers will be able to view close-up shots of specific bag features both interior and exterior

Search Engine: Customers can use a search engine to direct them to a specific bag style without having to use the shop page.

Refine Search: Products are categorized by fabric, style and type of product (i.e bags, belts or jewelry) in order to help shoppers find their ideal designs more quickly.


"The accessories category is a competitive and rapidly changing market.  At 49 Square Miles we know we have a beautifully designed and meticulously crafted product and will continue to strive to exceed customer expectations. 49 Square Miles’ market share continues to increase because we regularly assess the quality of our products and services and adjust appropriately to our customers’ changing needs,” Lisa added.

49 Square Miles handbags retail from, $125.00- $650.00, with wallets, belts and jewelry from $95.00-$325.00.  The line is available at specialty boutiques like Fred Segal Santa Monica, Nest (in San Francisco), Wendy Foster (in Santa Barbara), Hamrahs (in Cresskill, New Jersey), Marissa Collections  (in Naples, Florida), Joan Shepp (in Philadelphia), and CPW in New York, among others.  The 49 Square Miles collection is also available at www.49SqMi.com.

About 49 Square Miles:
49 Square Miles is a discreetly luxurious line of accessories created for confident customers who like meticulously crafted items without flashy logos or heavy hardware.  


For more information on 49 Square Miles, please contact:
Karen D. Webb
PR Squared Public Relations
(323) 375-6376 or (310) 595-4646
Karen@prsquarepr.com

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Invented for the body, refined for the soul; 49 Square Miles distills the essence of one of the greatest cities in the world, into something to adorn your body. We were born a creative collective in the Bay Area’s accessory industry. Our work lives at the cross section of function and fashion.