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Follow on Google News | Learn how to market your hotel to Chinese tourists: Meet Pierre Gervois in NYCPierre Gervois, the marketing guru based in Shanghai, will be in New York City on October 11th and 12th, 2011 for a series of lectures and meetings with US travel, hospitality and retail professionals.
By: Patricia Zhang Chinese travelers are visiting the United States in increasingly large numbers -and will continue to do so- according to two recent NTA reports. The majority of Chinese tour operators confirmed that bookings to the United States increased, by an average of 16 to 20 percent, in the second quarter of 2011, as reported in the China Travel Trade Barometer. None of the surveyed operators reported a decline. The Barometer, produced quarterly by NTA, in partnership with Travel Market Insights and Ivy Alliance, captures input from top Chinese travel firms that promote and sell travel to the United States. What is the main motivation of these travelers? Spending big in shopping. Chinese tourists use to plan well in advance their trips abroad, and make a wide use of Chinese social media networks to carefully plan their shopping itinerary in the US. What are the new trends in digital marketing to entice Chinese shoppers? Get a private appointment with Pierre Gervois, the World’s best expert in marketing to affluent Chinese outbound tourists. Based in Shanghai, Pierre Gervois is the CEO of China Elite Focus Ltd and a renown speaker about wealthy Chinese consumers. Meet Pierre Gervois in New York City on October 12th, 2011 for a limited number of private appointments with hotel marketers and retailers. Book now your appointment! info@chinaelitefocus.com # # # The leading marketing agency for tourism & travel Industry targeting the affluent Chinese Outbound tourists. China Elite Focus builds high impact marketing campaigns on the Chinese web for luxury hotels worldwide, Incoming Tour Operators, Tourism Boards. End
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