Creator of Max A Pooch named Chicago Animal Advocacy Examiner!

Oct. 13, 2011 - PRLog -- Deerfield, IL.... Keith Sanderson, Founder and CEO of the popular and educational Max A Pooch website, announced today that he has been brought-on- board to be a local examiner for the Chicago area. His area of expertise will be animal advocacy.

According to its website http://www.examiner.com/About_Examiner the company has, "The the fastest-growing local content network in the U.S., powered by the largest pool of knowledgeable and passionate contributors in the world."

Sanderson says local examiners "are at the core of their business model, and the fact that they hire people on the local scene who are so knowledgeable and passionate makes them a formidable source of information."

His most recent succes is work with Max A Pooch the recycled dog who recycles, Sanderson see's writing as an Animal Advocacy  Examiner as an opportunity to use his writing and other skills to continue to increase awareness of what humans do to animals and to the environment.

His specific focus will be on what is occurring in the Chicago area regarding animals, or what Chicago area readers can do to make a positive impact at either a local or national or international level.

The title of his kick-off title is "Is shark fin soup worth the price?" http://www.examiner.com/animal-advocacy-in-chicago/keith-.... The article is an example of how he informs local readers about a challenge and how they can make an impact.  

Sanderson is a communication strategist who has spent his career writing and working in various communicaiton capacities. These include serving as an ad agency copy writer, a marketing columnist, e-business strategic planner and director of marketing for a non-profit, as well as an advertising agency executive VP/GM

His most recent project is Max A Pooch the reycled dog who recycles. http://www.maxapooch.com   He taught Max, a black Labrador retriever to not only find and retrieve discarded cans and bottles, but to find and put them in   trash or recycling containers.

Max A Pooch was rescued (recycled) from an animal control facility at six months of age.

Sanderson believes, "It's  appropriate Max is used to raise awareness of the consequences of carelessly discarding things and the value of recycling. Max, himself is living proof of what happens when we recycle."

Sanderson and Max A Pooch are seen at events, heard on radio,  seen in the newspapers,  and are featured on scores of Internet sites. They are scheduled to appear this month on "Restoration of Spirit" a TV program broadcast on Comcast Channel 6 in Evanston IL. The show will also be available for viewing online.

# # #

Max A Pooch the recycled dog who recycles helps audiences understand the consequences of their actions. Sanderson draws the connection between those who trash the planet and those who are responsible for destroying 4,000,000 dogs annually.

Sanderson also communicates to a broader audience in his role as a Chicago Animal Advocacy Examer for Examiner.com