Clockwork Orange: Effective Communications in the Twitter Age

Oct. 19, 2011 - PRLog -- Cornwall-On-Hudson, New York – K2 Global Communications Llc was featured presenter recently during an invitation only online forum for leading (US-Europe-Asia) business and government leaders. K2 Global Communications Llc Partner, Greg Kelly presented on Subliminal Messaging to Beat Your Competition in the Twitter Age.


“The written word is in crisis in the Twitter age, steep declines in education outcomes and the corrosive effect of popular culture trends is wreaking havoc” Greg Kelly Said.  “Business and Government leaders are expressing great dismay at the lack of core competency in reading comprehension, written and effective interpersonal communication skills of their target audiences.”

In this tech-oriented society, we have the majority tech-savvy without knowing the science and engineering behind the tech. Compound that with the rapidly diminishing attention span associated with skyrocketing illiteracy rates, yes “Reading is Fundamental (R.I.F.)” for intellectual development and society’s sustainability.

The paradox is that what the government banned in advertising to protect he consumer, subliminal/blip advertising but uses for its own purposes, is the choice of communication the masses prefer.   Still want to let your children watch television?  Think Clockwork Orange ‘Rehabilitation’ method of rapid image bombardment with repetitive, loud audio messaging (Commercials).

There are numerous allegations of images being intentionally manipulated for subliminal messaging such as the original ‘Camel’ on the cigarette package (turned head up) being sex related as a pregnant woman or ‘Joe The Camel’ showing male/female intercourse.  There are many more including soft drink companies, children’s media/entertainment company logos, liqour ads, fast food, etc.

On a recent coded, discreet message project, we completed for a celebrity client, Music and Paint: Forbidden Touch, Visceral Love (The Young Brothers and Jacqui Faye), the speed of which it spread around the world on the web we realized we have the “IT” for Effective Communications in the Twitter Age…Music and Paint!
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In an experiment (non-scientific), we picked several messages then assigned them one-picture, one-song as well as YouTube copies of the corresponding messages (Advertisements/Public Service Announcements) that business and governments spent millions on to produce and air.

The results?  One-picture (visual) paired with one-song (audio) in the right combination was more potent, effective in the ‘Twitter Age of Communication’ than the longer, expensive professional advertisements.  Subliminally speaking…Just by changing picture/song combinations, we reinforced the message or transformed it into another desired outcome.

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K2 Global Communications, LLC is a highly experienced, creative and most importantly respected network of professionals spanning diverse categories, segments of business, industry, government, communities and cultures.