King Of Bling Theo Fennell’s New Fine Silver Range Lands Exclusively At Rox

Oct. 24, 2011 - PRLog -- Cutting edge diamond and watch specialist ROX has announced the arrival of celebrity jeweller, Theo Fennell’s first ever fine silver collection, ‘Alias’, which is exclusive to ROX in Scotland.

The ‘Alias’ collection taken from Latin meaning ‘other self’ is a  new and affordable handcrafted diffusion range and features iconic rock ‘n’ roll aesthetic and signature keys, cheeky devil horns, skulls, snakes and cuffs alongside more delicate semi-precious stones and simple cuffs.

Dubbed the King of Bling, British jeweller Theo Fennell counts Elton John, Cheryl Cole and Lady Gaga amongst his celebrity fans and is renowned for his edgy original designs and for the quality of each handcrafted piece.

Theo’s designs are bold and dramatic and will allow everyone – young and old to enjoy the designs of the jeweller to the stars without compromising on quality and craftsmanship.

The Silver Enamel Fire Art Earrings feature glass enamel crafted to resemble a heart burning with desire while he pays homage to forbidden fruits with his Silver Bite Art pendant – a love heart shaped apple in a blood red hue.

Big, bold and bright rings have been making waves in celeb circles with Rhianna and Christina Aguilera spotted recently wearing custom made knuckledusters. Theo’s ‘Alias’ sterling silver rings, despite their candy coloured stones, have an almost gothic feel to them with strong stripes carved into the bands  - wear with vintage rock t-shirts, skin tight leather trousers, lashings of eyeliner and plenty of attitude.

The Alias ‘Skull and Snake’ range – a collection of dramatic pieces that will look hot with this season’s black on black trend. Theo has also introduced a range of intricately designed silver charms to the ‘Alias’ collection which can be attached to simple silver chains for maximum impact and vary in designs from bees suckling love heart honey combs to unzipped love hearts.
       
Theo Fennell’s black cord friendship bracelets give a new and bold take on the trend - bursting with rock ‘n’ roll attitude, they are available in Carnival Blue and Red, featuring an enamel and silver striped pendant and size adjustable disc.

Recently named Scottish Retailer of the Year at the Scottish Fashion Awards, ROX was also crowned Independent Jewellery Retailer of the Year at the prestigious UK Jewellery Awards and in October 2010 ROX scooped E-Tailer of the Year at the Scottish Retail Excellence Awards.

ROX now has four stores in Scotland in Glasgow’s Argyll Arcade, Braehead and Silverburn, Union Square in Aberdeen as well as its online store at http://www.rox.co.uk and you can keep up-to-date on Facebook (http://www.facebook.com/roxjewellery) or Twitter by following @ROXJewellery.

ROX stocks a wide selection of beautiful diamond jewellery and cutting edge designer brands such as Monica Vinader, Ebel, Shaun Leane, Stephen Webster, ToyWatch and Thomas Sabo to name just a few.

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ROX - Independent Jeweller of the Year 2011- is one of the UK’s most exciting jewellers with exceptional customer service and daring designs at the heart of the company.

From its boutique stores in Glasgow’s famous jewellery treasure trove, the Argyll Arcade, and the leading shopping destinations of Braehead, Silverburn and Aberdeen's Union Square, ROX brings you contemporary classics, fashions straight from the catwalk, and individual pieces with an elegance and character all of their own.

Boasting aspirational brands such as Ebel, Gucci, Raymond Weil, Rado, Links of London, Emporio Armani, Hugo Boss and ToyWatch, ROX has an uncompromising commitment to closely following trends. Acting as a barometer for new designs and trends, ROX introduces exciting jewellery and watches every week.