Winners Announced in the “Do the ABBA-ZABA” Dance Contest

Nov. 1, 2011 - PRLog -- ABBA-ZABA and Annabelle Candy Company have announced the winners of the “Do the ABBA-ZABA” Dance Contest. The top vote-getters in the online dance competition are Huy Le and Tommy Nguyen of Hanover Park, Illinois. The duo’s ABBA-ZABA dance video received the most votes via social media sharing which earned them first place in the dance contest. Click http://www.DoTheAbbaZaba.com to watch the winning video.

The grand prize winner will be awarded $500 cash, a year supply of ABBA-ZABA candy, a Puma Prize Pack, Skullcandy headphones and year supply of vitaminwater. The following runner-ups will also be awarded cash and prizes: Brandon Norris of Victorville, CA (second place) and duo Arielle Gerrish and Sofia Campa of San Gabriel Valley, CA (third place). Go here to view all of the videos in the contest gallery.

The “Do the ABBA-ZABA” Dance Contest was the company’s first ever interactive/social media promotion which generated a tremendous response in number of videos received and online impressions served over the two-month campaign.

“The ABBA-ZABA dance contest was right on point in reaching our target audience in a fun, creative and exciting approach,” said Susan Karl, president and CEO of Annabelle Candy Company. “The excitement and brand awareness for ABBA-ZABA candy has been re-energized through this promotion and through all of the events we attended during the contest.”

Annabelle’s sales and marketing director Dave Klabunde commented, “We would like to thank everyone who submitted entries and those who voted for their favorite ABBA ZABA dance video. Also, we’d like to extend a very special thank you to our contest prize sponsors; Puma, vitaminwater and Skullcandy.”

Manufactured by California-based Annabelle Candy Company, ABBA-ZABA has been a staple in the candy scene since the early 1920s. The delicious peanut butter-filled taffy has been a popular candy bar for decades among teens and young adults within the United States. In addition to ABBA-ZABA, Annabelle Candy Company also manufactures popular candy bars such as Rocky Road, Big Hunk, Look and U-No. Visit their company website and the ABBA-ZABA Facebook page.

The “Do the ABBA-ZABA” Dance Contest was created and managed by strategic and creative agency, RAINDEO BEAUTIFUL based in downtown Los Angeles, CA. For more details, visit www.raindeobeautiful.com or email media@raindeobeautiful.com.

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RAINDEO BEAUTIFUL is marketing and advertising agency that offers traditional and new media marketing. Based in Los Angeles, we deliver progressive creative and strategic marketing to meet the contemporary needs and expectations of our valued clients.