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Follow on Google News | ![]() Signifi introduces THE GAMER, a new automated kiosk for retailing the latest gamesThe Gamer addresses mass merchandiser dilemma of inventory and shrinkage management within retail environment, while winning over customers with intuitive touchscreen browsing, easy dispensing and online game reservations
Retailers today are facing challenges in the management of this category. Not only is the space requirement significant to carry an acceptable variety and volume of titles for serious game purchasers, shrinkage has evolved into a major issue. Ongoing theft of these often high-ticket items has forced many retailers to place their inventory in locked cabinets. This is not however an optimal setup, as consumers are less likely to browse and staff-assisted access is expensive and time-consuming. “The era of the specialized movie retailer may be drawing to a close in North America, as we witness the last vestiges of Blockbuster disappear, but the world of gaming is bigger than ever. So now is a great time for the game retailer of any size – from corner convenience store to big box – to expand to new locations and present new options to the consumer” explains Tom Hall, Vice President of Sales at Signifi. “Retailer convenience and ROI are very important to us, and this new product solves a growing issue.” Equally attractive for the retailer is the ability to attach a game console to the kiosk to enable free demos. Customers will also become fans of the online reservation and pre-pay options, guaranteeing them priority pick-up of their favourite new game releases. The features of Signifi’s best-in-class kiosks are consistent throughout their multi-model offerings: most notably a phenomenal disc capacity and incredible transaction times. A game can be retrieved in about 8 seconds; a much-improved consumer experience than any other product on the market today. And the multi-screen configuration speeds up service and reduces line-ups with simultaneous- Signifi’s sophisticated robotics and LCD advertising screen are attractively housed in sleek, space-efficient modular designs that can be configured to expand with a growing business and customized to support any brand. Signifi products are IBM-certified to the Store Integration Framework, Signifi can tie in POS or retail payment systems. It’s a minimal overhead, maximum ROI solution that is rapidly becoming the market favourite on an international scale. # # # About Signifi Solutions Inc. A successful technology company with global impact, Signifi has evolved over the past decade from a technology development firm to a driver of self-serve automation solutions, specializing in complex robotic integration of products such as DVD rentals, Game retail kiosks and Automated retail kiosks. Signifi is an IBM Retail Partner, and integrates the power of the Esprida platform into all its enterprise-wide solutions for real-time reporting and advanced analytics. Whatever the consumer category, industry frontrunners count on Signifi for robust “Plug and Profit” ROI-based solutions. www.signifi.com End
Page Updated Last on: Nov 25, 2011
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