The Danish IT Industry Association -ITB launches a new training course for software product managers

Nov. 11, 2011 - PRLog -- A completely new training course for software product managers is being introduced in Denmark. The course is the brainchild of ITB in cooperation with The International Software Product Management Association and TBK Consult.

Product managers in software companies are faced with the challenging task of ensuring that their company's products meet the requirements of their customers and of the market. Aiming to provide software product managers with the best possible tools to tackle this challenge, ITB is launching a completely new training course: 'Software Product Manager'. This course is the first of its kind in Denmark and is based on the course design and curriculum developed by The International Software Product Management Association.

- A product manager is a 'mini-director' who has to ensure that the product becomes and remains a market success. There is a crying need to improve qualifications in this area, so we have decided to do something about it. The new course will also support our efforts to make sure that central product planning remains in Denmark, explains Morten Bangsgaard, Managing Director at IT-Branchen.

The course will be run at the IT University of Copenhagen and is being set up in cooperation with The International Software Product Management Association, which will accredit the certification of course participants.

In smaller companies the position of product manager may be less formal, but as ambitions expand, the job of product manager will soon become a central, full-time position. Success on international markets presupposes the structuring, management and communication of product plans, and in this context the product manager becomes very much a key player.

The course will be run by Hans-Bernd Kittlaus, a former Software Product Manager at IBM in Germany. He has published the book, 'Software Product Management and Pricing', and is the product management consultant for companies such as Lycos, Deutsche Telekom and SimCorp.

The course, covering three full days, will take place at the IT University of Copenhagen. The first course will run 16-18 January 2012, with a maximum of fifteen participants.

For more information:

Lotte Jensen, Event Manager , ITB
Email: loj@itb.dk
Phone: +45 24 41 55 17

Hans Peter Bech, CEO, TBK Consult
Email: hpb@tbkconsult.com
Phone: +45 23 47 67 62

About The Danish IT Industry Association (ITB)
ITB (in Danish: IT-Branchen) is the largest and leading independent representative and network for the IT business community in Denmark. Member companies cover skills in the areas of IT, internet, new media, telecommunication, electronics and document management; members range from global companies to new, local companies with but a few employees. The ITB works to secure the best possible conditions for the IT industry and offers a wide range of professional activities and networking.
Visit http://www.itb.dk/site.aspx?p=51 for more details.

About The International Software Product Management Association
The International Software Product Management Association (ISPMA) is an open group of experts from industry and research aiming to foster software product management excellence across industries. ISPMA establishes software product management as a discipline in both academia and industry, and disseminates and maintains a Curriculum and a Certifiable Body of Knowledge.
Visit http://ispma.org/ for more details.

About IT University of Copenhagen
The IT University of Copenhagen is an independent educational and research institution dedicated to the world of digital technology: games, communication, business and software development, and so on. The IT University of Copenhagen offers a wide range of courses covering many different approaches to IT. More than 1500 students attend the various courses run by the university.
Visit http://www.itu.dk/en/ for more details.

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TBK Consult is an international management consulting company with a 100% focus on internationalization in the software industry.

As of November 1, 2011 the company has offices in Denmark, Sweden, Finland, Germany, Belgium, Austria, Norway, The Netherlands, Switzerland, Italy, Spain, France, UK, Israel, South Africa, USA, Canada, Singapore and India. Altogether 50 consultants are working out of 29 offices serving clients in the software industry.

TBK Consult is helping software companies develop effective international Go-To-Market strategies as well as implementing these strategies in various markets.

TBK Consult is organised as a network where independent partners in the various countries are working under the TBK brand using the TBK methodology and templates. All TBK partners have substantial operational C-level experience with international sales and marketing of software products and solutions.