Pet industry leaders team up to work like dogs, then party like pups to save pets

Nov. 11, 2011 - PRLog -- Pet Sitters International (PSI), Take Your Dog to Work Day® creator, has teamed up with pet expert Arden Moore, founder of Fourleggedlife.com and creator of  National Dog Party Day, for the second year to promote the Work Hard, Play Hard initiative and offer pet owners two ways to celebrate the great companions dogs make on Friday, June 22, 2012.  

PSI and Fourleggedlife.com encourage dog lovers across the country to embrace a full day of working hard and playing hard with their dogs to celebrate the special person-pooch bond and promote pet adoption.

“Dogs enrich our lives in so many ways and deserve our appreciation and support,” Moore said. “By joining forces to celebrate our pooches, PSI and Fourleggedlife.com hope to double our impact as we promote pet adoption on June 22.”

Pet lovers are encouraged to kick-off this double dog day celebration by participating in the 14th annual PSI’s Take Your Dog To Work Day (TYDTWDay®). Those interested in participating can visit http://www.takeyourdog.com to download a free action pack with step-by-step instructions for planning a workplace event to show off their pooches and promote pet adoption. Takeyourdog.com features participant profiles, celebration ideas and tips for dog day success.

After working with their dog, pet owners can play like a dog—and with their dogs—by celebrating National Dog Party Day. 2012 marks the second annual celebration of National Dog Party Day. More than a simple yappy hour, National Dog Party Day urges pet owners to party with a purpose and spend quality time with their dogs. After the success of the official National Dog Party Day parties in NYC and San Diego for the 2011 event, next year’s event will expand. The parties will return to NYC and San Diego and new parties will be hosted in Miami and L.A. Interested dog owners can learn more at http://www.dogpartyday.com.

“Now in its 14th year, TYDTWDay has grown by leaps and bounds with thousands of pet lovers and companies celebrating across the U.S. and abroad,” noted PSI president Patti Moran. “Joining with Arden Moore’s National Dog Party Day for the Work Hard, Play Hard initiative is an exciting opportunity to further spread the message about the wonderful companions dogs make and promote their adoption from local shelters, rescue groups and humane societies.”

For companies whose mission aligns with the Work Hard, Play Hard initiative, select sponsorship opportunities are available. Interested companies should contact Beth Stultz, bethstultz@petsit.com for more information.

To learn more about TYDTWDay or to download the free 2012 Action Pack, visit http://www.takeyourdog.com. For more information on National Dog Party Day and the four 2012 official parties, contact Dana Humphrey, dana@whitegatepr.com and visit http://www.dogpartyday.com.

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Established in 1994, Pet Sitters International (PSI) is the world’s largest educational association for professional pet sitters, representing nearly 7,000 independent professional pet-sitting businesses in the United States, Canada and abroad.