G. M. Mills extends retail presence

Nov. 15, 2011 - PRLog -- In India, Home Furnishings is being given utmost importance nowadays. Today, comfort, luxury, design and decor are the important features defining contemporary home furnishing styles. With the changing trends in the industry; there is an enormous potential for growth, both in the international as well as the Indian market. The booming economy has thrown up innumerable millionaires who are willing to take their homes and its decor seriously. Changing lifestyle aspirations of Indians have seen a sizable increase in demand for branded furniture and furnishings and organized players have been quick at anticipating the same. The urban home furnishings retail market is estimated to be Rs. 9,300 Crore and is expected to reach Rs 20,000 Crore by the year 2012. The organized market share to total home and interiors market in India is 16.1% and is expected to grow 16.7% by 2012.

G.M. Mills Pvt. Ltd. is a leading name in the international market as a creator and manufacturer of trend setting designer products In Home Decor. G.M. Mills Pvt. Ltd. values the customer-oriented approach and prides in being a trend-setter company in furnishing fabrics. The company offers a wide range of designer products viz. bedspreads, curtains, rugs, carpets, placemats, cushion covers, table covers, bath linen and much more. In last four decades of manufacturing and export operations, G.M. Mills Pvt. Ltd. has achieved the global standards in quality management system, technology and innovative & contemporary designs.

As a forward integration to the business and penetrate the domestic market, G.M. Mills Pvt. Ltd. has introduced its brand G.M. Home Fashions to embark its presence in the retail industry.

G.M. Mills Pvt. Ltd. and its retail/franchising partner Inventure have planned the expansion strategy in a way that offers essential leverage ingredients assuring smooth operations, optimum profitability and regional adaptability for its retail operations. G.M. Home Fashions will embark its retail presence by setting up its maiden outlet in Mumbai by the end of current 2011.

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About Inventure (www.inventureindia.com)

Inventure is a management consulting with over fifteen years of experience in business consulting and franchise consulting. Successful businesses can only be made with well-defined strategies, and well-defined strategies can nay be crafted with decades of industry experience and functional expertise. Inventure, one of India's leading advisors on business strategy, partners with clients in all sectors and regions to identify opportunities that create value and help transform business.

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