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| Search Engine Optimization|SEO ServicesSearch engine optimization is a long process articles are a big part of that so if you have 100's of articles but no results why does that happen?
To me, an SEO article is an article like this one — an article about search engine optimization. But when I scan through the various “how to write an SEO article” articles, they appear to be attempting to tell people how to write articles that use search engine optimization. Let me give you SEO article gurus a clue: it doesn’t work that way. Articles don’t use search engine optimization. PEOPLE use search engine optimization. It is impossible to create a body of words that “use SEO”, “practice SEO”, etc. Search engine optimization is a process that includes things articles don’t do. Articles are pretty dumb things. No SEO article is ever going to get up and use your favorite SEO tool. Writing for SEO that is different. You can write about search engine optimization but you can also write TO optimize for search. The latter is not quite the same as “writing for SEO”. When it comes to search engine optimization the best articles are the long, detailed ones that cover a lot of different points. All “ifs”, “ands”, “buts”, and correlation studies to the contrary are absolute nonsense. If you want to pack more SEO power into your articles then you need to write long articles because the more words you put on the page the more queries the page becomes relevant to. You can TRY to force a page to be relevant to only 1 query. But a good, natural page should be relevant to many, many, MANY queries. If you have verified a Website with Google Webmaster Tools, and that site is drawing any significant traffic from Google, you can go to “Your Site on the Web”, click on “Search Queries”, change the display to use the “Top Pages” tab, and then pick a page (other than your root URL) that has received any decent amount of clicks or impressions. Now click on that page listing/link. Just LOOK at all them queries! Bet you didn’t think you could optimize a page for that many different queries, did you? Now, stop fussing over how much traffic that page gets for those queries you’re missing the point. This report shows you that your page is relevant to expressions you didn’t have in mind when you stuffed your title tag with 7 hot terms that you embedded in your H1 and strewed across your meta description. Write a 500 word article, publish it, get it indexed in any major search engine, and your page is RELEVANT for a LOT of queries. Now, some people of limited experience and/or vision confuse “being relevant” with “ranking well”. Search engine optimization has nothing to do with rankings. I have pages that receive traffic from position 955 in a search result is that rare? Sure. But it happens. High rankings are better than no rankings we can agree on that much. But you cannot influence the majority of your rankings. Simply do to time and the amount of content you would need to publish we have 100's of programmers on staff and we have trouble with a select few terms. If you’re doing your job as a search optimizer correctly, you’re not trying to punch out content according to some formula. You do want to emphasize some specific expression per article, yes maybe even 3 to 5 expressions. But don’t let your intention to emphasize a small amount of text obscure your real objective: that is to optimize the page for search. You optimize a page or article for search by cutting it loose, letting it do its thing. Sure, you tell the President of the company or your boss or your client that “this page is targeting” but you need to know, understand, and feel in your blood that such statements are just SEO fluffery for people who are not ready to grasp the true fundamentals, the advanced search engine optimization that may not be rocket science but which is nonetheless beyond the intuition of the average person. You have to be able to comprehend what I just wrote. You have to understand it. You have to feel it. Immerse yourself in the knowledge. So How Do You Write for SEO in 2012? Just because I write about search engine optimization doesn’t mean I am writing articles for SEO. Just because I write articles that emphasize up to 100 expressions doesn’t mean I am writing articles for SEO. What is SEO that I can write articles for it? There is no sense to the idea. 2011 is the year that Google unleashed the Panda and the year that Google devalued a whole lot of low-value spammy linking pages. 2011 is the year that Google clamped down on DUPLICATE CONTENT. 2011 is the year in which the Web suddenly started putting quality and user experience ahead of monetization and gaming search algorithms. How To Write Articles That Google Panda Will Reward Admit it, you want to know what content will pass the Panda sniff test. If you want a solid set of examples, then go visit these Websites: CNN.com Wikipedia.org Okay, okay, you don’t like my examples. After all, you’re probably not writing content like these Websites. Maybe you should be. So have you found that link value passing test I was asking for a few months? No? That’s a problem. Here you are, spinning your article heart out, publishing hundreds of links across article directories and blog networks, and your link building isn’t producing the results you want. Do those links work or not? Think about what you’re doing for link building. You’re chasing volume, simplifying the task, automating it as much as possible. Oddly enough, many of the people who were swearing this works at the beginning of the year are now silent. Oh, they’re still quietly selling their software to any schmuck who will pony up the dollars, but they’re no longer bragging about how they can game Google. The links you need are more likely to choose you than you are to choose them. The best articles in 2011 are the articles that attract a modest number of links. Even an article that attracts 1 natural link is better than 500 artificially built links. Ranking “well” is not the same as “ranking highly”. Ranking well means the article appears in as many impressions as it needs to in order to attract a goodly number of click throughs. Provide trustworthy links to those articles. Your internal navigation should do. Make your robust 1+ word articles interesting and/or useful and/or helpful and/or informative. Create good content around your content. An article ranks well because it passes all the tests. It’s deemed relevant and worthy of appearing ahead of other content that is equally or more relevant. There are many queries where the most relevant content is NOT shown first because it’s badly composed, poorly framed, or otherwise hurting itself. Put the SEO Pieces Together Correctly You need to build synchronicity into your search engine optimization: Successful Websites work hard to differentiate themselves from their competitors. You won’t mistake Wal-mart’s Website for Target’s site, will you? The rules have not changed. Good writing always has an advantage over bad writing. Search engine optimization can certainly tilt the balance in favor of bad writing because search engine optimization is not about writing, it’s about taking what you have you and optimizing it for search. You produce the best Website you can, you focus on the keywords you feel your content is most relevant to, and you adjust your links or attract your links according to the progress you make. You have to do the research, plan the strategy, execute the work, and track the results. That’s SEO. Enough has been written about it that if you haven’t gotten the message by now, you probably never will. For a free website analysis visit us at http://organicrankingsinc.com/ # # # Our Internet Marketing Strategy is designed to increase your online exposure, improve conversion rates, and help your business increase revenue and profits. End
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