Chloe + Isabel Reinvents Direct Selling with Online Platform

Dec. 1, 2011 - PRLog -- Chloe + Isabel founder and CEO, Chantel Waterbury, has been in corporate merchandising for 14 years, developing jewelry for big brands like Cartier, Tiffany & Co., and Arpels. Starting her own line of jewelry seems only fitting for someone with such vast experience in the fashion industry. Aside from launching Chloe + Isabel in a direct sales format, the company is also setup to employ modern-day methods of marketing, particularly through e-commerce platforms and social media marketing. Consumers can now purchase Chloe + Isabel jewelry via independent merchandisers’ online boutiques and as well as through home parties and individually, through person-to-person selling.

Chloe and Isabel was able to raise $3.25 million in funding several months before the company’s beta launch and with large investors including Ron Conway of SV Angels, Aydin Senkut of Felicis Ventures, Caterina Fake of Founder Collectives, Ashton Kutcher, and some investors from Capital and Floodgate, Chloe + Isabel now currently has $8.5 million in Series A funding. Chantel Waterbury was enthusiastic about the large turnout during Chloe + Isabel’s beta launch last May 2011.

Chloe + Isabel is certainly one of the youngest members of the direct sales industry but with impressive financial backing from investors and a team of highly motivated and talented designers spearheaded by Chantel Waterbury herself, the company has already found a niche in both the fashion and direct sales industries. Chantel Waterbury stressed that the company offers amazing price value for its products as she discussed what Chloe + Isabel aims to offer the direct sales market. She also added that the company is able to source out high-grade materials because she has some history working with the same factories that produce jewelry for a lot of the top fashion retailers in the industry today.  

“Running my own business with Chloe + Isabel is an amazing experience that allows me to enjoy and share beautiful c+1 Jewelry” mused Hayley Inkster, an independent merchandiser for Chloe + Isabel and part of “Generation Net”. Chloe + Isabel is looking for “savvy trailblazers of their generation” who are passionate about jewelry and fashion to build its network of merchandisers, giving young entrepreneurs a chance to start their own jewelry business and online boutique.

As dozens of women between the ages of 19 to 27 joined Chloe + Isabel’s beta group of merchandisers, the company was able to successfully launch its new online marketing platform that integrates social media plug-ins. The platform allows for independent merchandisers to create their own personalized online boutique featuring their personal profile, much like in a social networking setup, and personal style choices along with their Chloe + Isabel product inventory.

In addition to offering merchandisers and their customers a venue to interact with each other and share new products, Chloe + Isabel also gives merchandisers the option to host and attend trunk shows and employ more conventional methods of direct selling. Merchandisers can earn 30% commissions on their personal sales but before proceeding to the actual selling, merchandisers are first asked to attend an opportunity meeting where they will be given a thorough briefing about what the company is all about and what it has to offer in terms of product base and income potential. Merchandisers are then trained via the Internet where they can learn how to customize their merchandiser websites and as well as learn about how they can best utilize the Chloe + Isabel online platform to their venture’s advantage.

Chloe + Isabel also takes its cue from the immense success that party-plan companies have achieved in the past decades by introducing their “Friends with Benefits” hostess rewards program, which trunk show hostesses can enjoy if their sales make the minimum required to be eligible for trunk show incentives. Moreover, hostesses are given freedom to decide the venue and theme of their trunk shows. Merchandiser starter kits are sold for $175, containing over $500 jewelry in retail value and a set of business tools including merchandiser and hostess forms, catalogs, business cards, and a payroll commission card.

Aside from profit from personal sales, merchandisers can also build their own team by sponsoring other merchandisers and they can earn 4% to 12% downline commissions, depending on leadership level and the number of downline generations.  
When it comes to product base, Chloe and Isabel offers a complete line of jewelry options to consumers including bracelets, earrings, necklaces, rings, pins, and gift sets. Some C+I pieces have already made it to fashion magazine spreads and as well as runways, their prices and design being the primary selling point.

Interested consultants and consumers who want to know more about this new direct sales company can visit http://www.chloeandisabel.com to find more information about the business opportunity, browse through the products, or to contact an independent merchandiser. Merchandiser online boutiques can also be accessed through the company’s official website.

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