Kush Support™ Launches New Product for Side-Sleeping Women

Dec. 12, 2011 - PRLog -- The Kush Co. LLC, creators of Kush Support, announces development of their improved design that features a modern, more comfortable material, PU foam.  The material is commonly used in sports products.  Also, the company now offers two sizes in each package, instead of one, to allow the consumer to choose the perfect fit.

The original, patented Kush Support product, first launched in 2008, has had impressive success: thousands of side-sleeping women have made the product part of their nightly routines.  Extensive research and development was used to create the softer, more flexible product that offers just enough firmness to comfortably and effectively support side sleepers, bra C cups and larger.  Millions of women sleep on their sides, yet a comfortable, restful night's sleep can be difficult to attain because for pregnant, nursing and larger breasted women, gravity forces one breast to uncomfortably rest on top of the other. Many women try tight clothing or bras to alleviate the problem.  Kush Support is in essence a "pillow" that separates the breasts and:

•   Provides support for breasts, neck, back and shoulders
•   Helps avoid the appearance of cleavage wrinkles
•   Comforts tender breasts during your period
•   Promotes relaxation and a sound, restful sleep

Kush Support is made from a soft, lightweight foam with a durable, slip-resistant outer coating.  Its ergonomical design maintains the natural shape of a woman's breasts while she rests on her side.  Kush Support is adjustable to the female anatomy and feels like part of the body while it cradles and supports.

To better meet consumer needs, The Kush Co. offers two pink Kush Supports in each package.  Breasts change with weight gain and loss, surgery, pregnancy and breastfeeding, so offering two products per package gives women the best fit option.  In comprehensive focus groups, women have responded extremely favorably to the feature of receiving two products and a storage bag.

In order to make the product compelling at shelf-level, The Kush Co. has created an upscale, fully descriptive new package design to assure sales.
Kush Support is available in select retail stores and through www.KushSupport.com.

Cathinka Chandler, founder and CEO of The Kush Co. LLC, is outspoken when it comes to inventions and patents.  "I unhappily and suddenly developed cleavage wrinkles and could not imagine not trying to overcome the problem.  I quickly learned that cleavage wrinkles are a real concern to most women (regardless of age) who are naturally larger breasted or who are pregnant, nursing or have gained weight."  Chandler explains.

"People ask me if pursuing a patent and launching a unique, first of its kind product is worth all the work and I explain that if the idea keeps nagging at you, then it becomes a passion.  It will take on a life of its own.  It is so rewarding to know that your invention helps others' quality of life.  With my invention, a good night's sleep without discomfort and body stress when awake truly changes lives.  Our customers’ testimonials are amazing," states Chandler who is no stranger to the world of invention and patents.  Her father holds 80+ patents in the biochemistry category.

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Kush Support is a sleep accessory that supports the weight of a woman's breasts while she sleeps on her side.