Marilyn makes a personality change; becomes FSY!

Dec. 23, 2011 - PRLog -- India's first concept lingerie company is moving from being inspired by the timeless beauty of Marilyn Monroe to emanating its true persona- FSY!  Intrigued! FSY stands for the brand philosophy Fun. Sexy. You. FSY continues to sell ‘Glow in the Dark Lingerie’ for the first ever time in India. You simply need to hold it next to the bedroom lamp for 30 seconds, and then turn off the lights to ensure that the room is in total darkness, no candles, just pitch black! That's how, and the rest ofcourse is up to you!

The name change was a reflection of an evolved management and a new brand philosophy of revolutionarizing the lingerie space in the Indian scenario. Breaking from the shackles of the common perception of Indian lingerie being functional and boring, when advertisers grappled to find their foothold by camouflaging their offerings under the sense of ‘beauty’, ‘love’ or ‘victory’, Rohhan A Divanji, CEO and Founder, differs. Rohhan says, “Majority of brands today, promise a change in women; become more fairer by applying a particular cream, become more desirable by wearing a certain perfume, or become more confident by eating diet food. FSY begs to differ. We intend to celebrate the real you! The new age Indian woman is experimentative and intends to carve her own niche. Would she accept anything that is vanilla and boring? I don’t think so. When lingerie is the first thing that you put on and the last thing that you take off, then why compromise?”

“So when you are ready for some fun, and are feeling devastatingly sexy and want to exude the real you, that’s the time for some FSY. What’s more! Its available a click away at: www.fsyonline.com” added Divanji.

While you may browse through online and evaluate the various tantalizing lacy cuts in different sizes and shapes at www.fsyonline.com, FSY is also available at various retail stores catering to the segment of shoppers who continue to believe in the 'touch, feel and try' philosophy before making a purchase decision.

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FSY is launched by Divanji Enterpise in India. Currently, FSY retails its ‘Glow in the dark’ lingerie range. Sourcing the lace from Europe, and the lingerie from Australia, FSY is the sole distributor of LuminoGlow lingerie in India.