InsightLab Pacific Uses Cutting-Edge Trade Show Marketing Tactics to Help Clients Accelerate Exports

Jan. 4, 2012 - PRLog -- InsightLab Pacific, a New York based international marketing firm, is proud to offer a dedicated service to businesses who wish to achieve international growth through trade show and event marketing. Backed by years of trade show marketing experience, the firm offers consulting, planning, and creative strategies to help international businesses achieve a more efficient trading process.

“With trade show marketing, there are many different factors that need to be considered. It’s not as simple as signing up for every industry trade show and expecting to build your business,” explains Jayden Lee, managing director of InsightLab Pacific. “We build and sustain trade show marketing strategies for our clients. We work side-by-side with clients to help them choose the right trade shows to attend based on ROI, market their trade show appearances to drive traffic, and capture as many sales and leads as possible at each event.”

The company uses a range of tactics to help organizations across all sectors achieve better results with trade show marketing. Their multi-pronged approach includes the use of market research, web content development, brochure/collateral development, social media marketing, online PPC ads, public relations, email marketing, and much more.

“Through the use of integrated marketing, we’re able to help our clients reach more customers and prospects, so they can maximize their ROI at trade shows and events,” remarks Ryan Kim, engagement manager of InsightLab Pacific. “We provide up-to-date solutions to international business expansion.”

The company also hosts monthly events in the Import Export Center series, providing import-export professionals an opportunity to connect and exchange ideas and resources with one another while gaining valuable education on achieving international growth in the competitive global marketplace.

InsightLab Pacific has helped countless clients overcome international trading challenges through their full line of marketing services. Many companies from developing countries are attempting to break into the international market, but a lack of resources and knowledge about foreign markets often stunts their growth.

Among the many organizations served by InsightLab Pacific is KOTRA, the South Korean government agency that promotes trade and investment across the globe. “InsightLab Pacific has helped generate highly qualified prospects and partners on behalf of our South Korean manufacturers.” says Sangbum Bae, Deputy Director of KOTRA North America Head Office. “With their cutting-edge integrated marketing solutions and social media strategy, our South Korean manufacturers are seeing market entry success and faster growth.”

To learn more about InsightLab Pacific and their integrated marketing solutions, visit http://inlabpacific.com.

About InsightLab Pacific
InsightLab Pacific is an international business consulting firm that specializes in business-to-business (B2B) marketing. The firm is New York City based and serves both international clients expanding to the United States (U.S.) and U.S.-based companies to expand to the Asia-Pacific region. InsightLab Pacific is very active in serving international communities, especially those in the Import-Export arena of New York, San Francisco, Washington D.C. and Los Angeles, assisting businesses by taking the role of the organizer of Import Export Center event group.