JRob Small Business Expert Helps San Antonio Small Businesses Cash in on Every Door Direct Mail

Jan. 13, 2012 - PRLog -- The U.S. Postal Service unveiled its little known program Every Door Direct Mail (EDDM) last year.  Now small businesses will be able to target specific localized audiences for a fraction of what it used to cost to do standard mailings.  Most small business owners know where their target market resides, and EDDM allows them to target their market and blanket them with advertising.

Jrob Small Business Expert specializes in direct mail marketing through the use of a wide variety of 9” x 12” miniature billboards.  The cost of first class postage on these direct mail advertising documents is $0.88 each—but with the EDDM program, the cost of direct mail postage to targeted communities is much more affordably.  According to Jrob, the CEO of Jrob Small Business Expert now is a great time for businesses to cash in on the direct mail method and get customers to their business quickly.  Direct mailings through the use of colorful postcards (rather than circulars or advertisements hidden in an envelope) have a much higher return on investment.

EDDM was created as a means for the USPS to encourage small businesses to use postage mail.  It has the additional beneficial effect of allowing business owners to target local audiences by using specific carrier route information.  

As a small business owner himself, JRob understands the plight of small business owners in San Antonio who give up on advertising altogether. Certain types of advertising are ineffective, and others are much too costly.  JRob’s direct mail method of using mini billboards to get customers’ attention is a cost-effective advertising solution that has been proven to increase profits.  Some “gigantic” mailings have seen an immediate response rate of over 20%.  When JRob helped advertise liquidation sales, he would send out over 7500 one-sided 4” x 6” postcards to a targeted market area.  The response was amazing.  Stores which normally brought in $2,000 daily brought in $30,000 on the first day alone with most items discounted 13%.  Direct mail marketing is still a surefire way to bring in business because a majority of consumers still read through their mail, if you have the right message..

   The size of the mailings is the first thing to get a customer’s attention.  The 9” x 12” mini billboards are (usually) far larger than any envelope or other parcel a postal customer would expect to see in their mailbox.  JRob emphasizes the fact that any small business is capable of benefiting from this type of marketing.  He guarantees that if a customer receives a negative return on their investment three times using this mini billboards, their fourth advertisement will be covered free of charge.  

   JRob’s clientele also benefit from this type of large scale marketing because only local, non-competing companies are allowed to participate in each mailing.  This gives each business a unique opportunity to get a competitive corner on the market.

To learn more visit: http://www.jrobconsult.com or http://www.marketing4smallbusinessowners.info

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Jrob Small Business Expert offers traditional and internet marketing for San Antonio area businesses. We donate 8% of our profits from the jumbo postcard to a local charity.