In-House Marketing & Branding Directors Gather in Amsterdam for Unique Forum, Thought Leader Global

Jan. 16, 2012 - PRLog -- Thought Leader Global will host a 2 day high profile conference in Amsterdam: "2nd Strategic Marketing and Branding Forum" on the 26th and 27th of April 2012. The event is unique, focusing on in-house corporate perspectives rather than agencies.


The conference will feature presentations from expert speakers and leading industry experts. Some key highlights of the event include:


-Alcatel-Lucent:  Transforming Marketing Organisation and Capability
-Philips:   Integrating Social Network Information within your Marketing Arsenal
-Deutsche Telekom:  How the Brand can Transform a Large Organisation over Time
-Belgacom:  Managing the Risks of Handling the New Social Media & Digital Channels
-Reed Elsevier International:  How to Build and Establish Brands in the Market of Information Solutions for B2B Customers
-Amadeus:  Internal Branding & Social Media: Employer Branding through Social Media and its Relation to Overall Marketing & Brand
-Electrolux:  Brand Engagement: sponsorship, CRM and Social Media
-Hewlett Packard:  New Avenues in Marketing Innovation
-Dow:  B2B Marketing as Mind-Set
-Harman:  Bringing your Global Online Identities in Line
-SAP:  From Strategy to Implementation – Bringing Change to your Sales and Marketing
-Aon:  a more Performance Driven Marketing in a B2B2C Environment
-DSM:  Rebuilding a Global Brand in Relation to Reputation Management
(and additional sessions from Microsoft and Rio Tinto)


For more info please visit:
http://www.thoughtleaderglobal.com/2ndStrategicMarketingB...


    We are moving from a tough economic period into unfamiliar customer and consumer landscapes. Marketing needs to evolve if it is to deliver greater value. Therefore, many companies are restructuring and rebuilding their marketing departments. Embracing transformation, technology and leadership are key to succeeding in this process.
   There are numerous global brand developments to discover in the current environment:  marketing needs to manage brand engagement in a meaningful way to connect with customers.  From utilizing social network information and the cloud to enhancing the shopping experience, marketing is required to be innovative to enhance its ROI and accountability. Social and digital media deserves special focus as it carries major risks but also fantastic rewards for marketing and CRM programmes.
   A key consideration is the need to synchronise marketing with sales teams, in order to be more effective, penetrate critical customers and reach customer groups in emerging markets. Achieving more with less budget is always a marketing priority and a superior branding and social media strategy can enable this.
    Attend this second forum in our marketing series to benchmark how other corporate marketing departments are facing these challenges; hear their perspectives - both success stories and lessons learned.  Utilise this event to learn from their experiences, compare solutions and take away concrete strategies that you can use to drive strategic transformation in your enterprise.


For more information about this conference, please contact
Scott Rogers
Marketing Manager
Thought Leader Global
+44 203 239 1927
info@thoughtleaderglobal.com

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Thought Leader Global is a dynamic networking organisation which produces targeted business media and events on various issues to senior management in multinational enterprises.