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Follow on Google News | New business opportunity is the cat's whiskersA unique business franchise opportunity is on offer to aspiring entrepreneurs with a penchant for cats across the UK looking for a new challenge in 2012.
By: Esplin PR “We experienced this for ourselves and couldn’t find anyone offering what we were looking for. We wanted more than a cattery and to know that our cat would be loved and looked after while we were away. We couldn’t find it, so we created it ourselves!” Abi cleverly spotted a gap at the luxury end of a market largely unaffected by fluctuations in the economy. She explains: “When we first set up the business, we knew that there was a demand for a truly 5 star cattery dedicated to looking after much loved feline guests while their owners are away. “We just massively underestimated the level of that demand which led to the runaway success of the hotel. We are now ready to expand and are very excited about offering our successful and proven business formula to others who want to be cat hoteliers across the UK.” Clearly the proposition works well for a mum with a young family, but it has also already attracted interest from people with completely different profiles. A retired lady is setting up the business to supplement her income, another is adding the hotel to her livery business, and someone in their 40s wants to run the franchise as an addition to a cleaning business run from home. Aspiring business owners entering into this boutique cat hotel venture are buying into a “business in a box” with every aspect assessed with meticulous attention to detail. As you would expect at any 5 star hotel, everything from the wrought iron designer cat beds with soft pillows and individually decorated bedroom suites to gourmet menus served on bone china, has been designed around the feline guest’s wellbeing and their owner’s peace of mind. Longcroft has invested in the highest quality building materials for the modular hotel accommodation to ensure guests are warm in the winter and cool in the summer, with hygiene standards that are second to none. This has been road tested from planning application to final design and provides between six to nine suites. Abi says: “You can only give a great service with small numbers, particularly when what we are offering is a far cry from just a feeding and cleaning exercise.” Each new franchise partner joining the Longcroft family will be supported personally by Abi every step of the journey. In return, they will be expected to run their hotel with responsibility and a deep understanding of animal welfare and wellbeing. Abi explains: “More and more people today are looking for a better work/life balance by running their own business from home. We are looking for partners who want to operate a sustainable and profitable business, which fits perfectly around any type of lifestyle or family commitments.” Visit www.longcroftcathotel.co.uk or call 01707 832000 for more information. /ends NOTES TO EDITORS: Much imitated but never equalled, the success of Longcroft Luxury Cat Hotel lies in Abi Purser’s meticulous attention to detail. Her passion for perfection and personal involvement ensure that cats and their owners will experience the same high standards and outstanding VIP service in every hotel. The testimonials from hundreds of grateful customers and their happy cats and the fact that Longcroft is booked out months and often even years in advance, is testament to the dedication and truly premium service of the business. # # # Esplin PR is a no-nonsense public relations and communications service using common sense and creativitiy to help position a brand, business or person in front of the audience they want to reach and in the places they want to be seen. End
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