Babbel launches dating themed online language module with “Love Letters”

Feb. 14, 2012 - PRLog -- London – Babbel, the online learning system for foreign languages, today announces a new language course themed ‘Love Letters’, offering a step-by-step guide to flirting in German language. The course was developed following a clear trend amongst people looking to learn a language based on motives of friendships and relationships. It is estimated that around 40 million Americans and 15 Million Brits look to the internet to find a partner and finding a partner whose mother tongue is another language is not uncommon. ‘Love Letters’ consists of eight lessons following the virtual love story of couple Marie and Robert.

Robert, an architect is looking for a serious relationship. Following a recent break up he is looking for a new partner and signs up to a dating site. A woman’s photo immediately catches his attention: Marie. Robert gathers his courage and sends her a note and the two hopefuls start exchanging messages.

With “love story-like” interactive reading, writing and listening exercises, as well as pronunciation training, the German course offers step-by-step vocabulary for flirting, meeting someone, and falling in love.

“We conducted a short poll across our social networking sites and many Babbel users said that they were learning a new language to both better understand their partner and their partner’s family as well as to become more independent in the home country of their partner”, said Katja Wilde, Content Project Manager at Babbel. “We created this course to help bilingual couples to communicate better as well as help hose who just started dating on their way to getting to know the other person. As always, we wanted to make studying fun with vocabulary topics people are interested in and find entertaining,” she added.
Find more information here: http://www.babbel.com/home/about/press

* Source: USA http://www.onlineschools.org/blog/online-dating/ and  UK http://uk-dating.org.uk/online-dating-statistics.html

About Babbel
Babbel (http://www.babbel.com) is an online learning system for foreign languages. With Babbel, both beginners and continuing learners can study English, German, French, Spanish, Italian, Brazilian Portuguese, Swedish, Dutch, Indonesian, Polish and Turkish. Babbel.com offers interactive online-courses and has iPhone and iPad apps for learning a language on the go. 4 million people from over 200 countries are already learning a language with Babbel.

The company behind Babbel, Lesson Nine GmbH, operates out of Berlin, Germany. Founded in August 2007, it now has around 90 full-time and freelance employees. Since July 2008 Lesson Nine has been funded by Kizoo AG and VC-Fonds Berlin. Further information at http://www.babbel.com/home/about