Pestana Hotels & Resorts chooses social media partner

Feb. 18, 2012 - PRLog -- The Pestana Group is currently the largest Portuguese tourism and leisure group, and in 2002 marked its 30th anniversary under the banner "30 Years, 30 Hotels".

Over the years, the Pestana Group has accumulated competences that have enabled it to become the largest Portuguese group in the tourism and leisure industry.

This is exemplified by the Group's high degree of know-how in key areas of operation within the tourism industry. It has achieved innovation in its procedures; having launched hotel Vacation Club in Portugal 15 years ago, it is now the 3rd largest European group in this sector. It has demonstrated its ability to adapt through new initiatives, such as the Pestana Palace Hotel in Lisbon, which represents a successful departure from the Group's traditional base in leisure and resort hotels.

This innovative spirit has allowed Pestana to move with the times and is now using social media platforms to communicate with its patrons via Facebook and Twitter. A small niche Digital Agency called Mediahouse has been tasked with managing its social media presence and redesigns its Africa website with social media integration. Mediahouse is a specialist online agency in the field of social media and online campaigns and activations. Pestana hopes, with this effort to further expand its online footprint and obtain priceless feedback from its guests using an informal platform. The new website is due for release in March of 2012. Social Media is being recognized by organizations such as Pestana as a valuable tool for marketing and market research.

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