Treccani Milano Tuxedo Custom Shoes on Red Carpet for Oscar-Nominated Screenwriter David Shamoon

The Academy Awards are about to experience authentic Italian style as nominated screenwriter David Shamoon prepares to stride - on Sunday, February 26, 2012 - into the Kodak Theatre in Los Angeles wearing a pair of custom-made Treccani Milano shoes.
 
Feb. 22, 2012 - PRLog -- (Milano-Toronto-Los Angeles) -Treccani Milano General Manager, Emanuele Bonasia couldn't be happier about Shamoon's choice of footwear for the Oscars. "For our company, my wife and I, this is a dream come true: our men's tuxedo shoe line is called Oscar Nights! We couldn't do a better prediction! I guess the destiny was written in the DNA of this shoe line," he explains.

Over in Canada, the Treccani Milano has seen tremendous growth in last six months, including being featured by RealTVFilms at the Social Media Lodge during the 2011 Toronto International Film Festival, hosting a Trunk Show with Holt Renfrew across Canada, opening a boutique in Yorkville (Toronto) and being included in the Toronto Life 2012 Weddings Guide.

Shamoon, a Toronto-based filmmaker, whose film In Darkness is a contender for the best foreign language Oscar, looked to the luxury brand to complete his style on the most important evening of his career. And it proved to the perfect pair – black, glossy handmade Tuxedo Shoes from the brand's aptly named Oscar Nights collection.

While the company has offices in Toronto and Milan, it stays true to the phrase "made in Italy." In authentic Italian fashion, all Treccani Milano shoes (for men and women) are entirely handmade in Italy by highly specialized Italian artisans who work with tradition, precision and craftsmanship that have been passed on for generations.  Bonasia proudly states, “Every single shoe gets the attention of one of our craftsmen who handle more than 250 passages before it leaves the “bottega” (shop)”.

Treccani Milano provides other customized touches such as engraving initials on the heel and personalized messages on the insole – a service that Shamoon's wife Carol chose to make his Tuxedo Shoes even more special. "The shoes that David will wear have a very peculiar customization: on the heels there is our company symbol, an Italian greyhound charm in solid silver. His wife wanted to surprise him so we decided to engrave 'IN DARKNESS Oscar Nominee Best Foreign Language Film February 26, 2012'," Bonasia reveals.

Treccani Milano offers a wide range of made-to-measure shoes to fit any occasion: dressy shoes, Tuxedo shoes, wedding shoes, women riding style boots, vintage leather rain boots, flats and golf shoes. The company also provides a bespoke service for men’s custom shirts and luxury corporate gifts.

For more information about Treccani Milano, please email: BeSpoke@TreccaniMilano.com,
call:  001.416.648.1300 or visit: http://www.treccanimilano.com

For more information about the movie In Darkness: http://www.sonyclassics.com/indarkness/

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